Writing an Amazon description for a friend...

Fourscore And Twitter Years Ago
How Social Media And The History Of Business
Form A Potent Combination

Book Description:
Sixty percent of small to mid-sized businesses do not plan to use social media in their 2012 marketing efforts, most citing that they don't understand the value in it. But before you go fumbling around and send them links to the thousands of case studies that "prove" social media works, remember this: Everyone used to call email outdated until the day Groupon gained wild success by using email. Businesspeople ignore statistics and case studies until they actually "see" the value of the thing they are criticizing. Fourscore And Twitter Years Ago is a quick, thirty minute read that paints the picture of social media's deepest benefits. The author Whitney Rose says, "Businesses shouldn't have to wait another three or more years for a large company to demonstrate that social media is valid (the same way that Groupon demonstrated email was valid). I can prove it is valid now in under 30 minutes using no examples, giving no tips, and using no established research. All I have to do is take a skeptic, insert a gut feeling about what social media is into his stomach, and watch his frown turn into a smirk." She lists eleven main problems that social media solves...business problems that have existed for hundreds of years...business problems that any CEO would be glad to get rid of, even if it means they have to sign up for a Twitter account. The book is free. It's for anyone from the CEO of a company to the accountant down the hall who visibly rolls his eyes every time someone in the office says "Twitter." Please note: It contains no how-to tips on Facebook, Twitter, or any other platform.


Thanks for helping out,
Caleb