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Ballsy Branding that works (and those that bite back)

by The Copy Nazi Banned
5 replies
Inspired from a post on Copyblogger and spun into a Copy Nazi note on copywriting.
You wanna be on some people’s minds. Some people, you don’t.
Roger Sterling MAD MEN

Have you thought about who you want reading your salespage?
And perhaps more importantly, have you thought about who you don’t want reading it?


Ever heard about polarising your audience? Not trying to please everyone but homing in on those that will dig your message?


Smart marketers don’t just ignore bad prospects. They exclude them.


(much like I exclude clients that don't get my "Copy Nazi" branding)



They run ad campaigns intentionally designed to piss them off. Ads that cop a lot of flak.


Whats going on here?


It's about shaping your tribe. Not trying to be all things to all people. No one wants to be a part of a group anyone can join.


I refuse to join any club that would have me as a member.
Groucho Marx


As Copyblogger says - By excluding the wrong people, you make the experience more precious for the right people. No, it’s not always pretty, but that’s the way we humans work.

Go ahead - piss off part of your audience today.

p.s. the post title was also spun. From a Cosmopolitan headline.
#back #ballsy #bite #branding #works
  • Profile picture of the author CopyMonster
    Originally Posted by The Copy Nazi View Post

    Ever heard about polarising your audience? Not trying to please everyone but homing in on those that will dig your message?
    Yup. Dan Kennedy 101. He's always telling his herd how he "cultivates" his brand to select the "chosen" ones and weed out the bad. They love it and continue to throw shed loads of money at him.

    Go ahead - piss off part of your audience today.
    He goes further... if you're NOT pissing off part of your audience everyday, you're not pushing hard enough.

    Standard disclaimer applies... horses for courses. It's your choice. Just know this, Dan and many of his disciples clean up big time.
    Signature
    Scary good...
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  • Profile picture of the author Wytnyt
    Another quote from either Dan Kennedy/Joe Polish (I forgot which one):

    Don't worry about insulting dogs when you're out to attract the foxes.
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    • Profile picture of the author The Copy Nazi
      Banned
      Originally Posted by Wytnyt View Post

      Another quote from either Dan Kennedy/Joe Polish (I forgot which one):
      Its from Halbert.
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      • Profile picture of the author Wytnyt
        Originally Posted by The Copy Nazi View Post

        Its from Halbert.
        You know what, you're right. I watched that video again and I remember Joe Polish was talking about "Garyisms".
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  • Profile picture of the author max5ty
    Good post Mal you always add a lot to this forum...thank you.

    I read your WSO that's in your link. You write some of the best stuff that I think I've ever read!
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