Reframing
Saw this on a news organization's squeeze page:
Receive <name of columnist> daily column in your emailTried and true technique. Present a flaw as a benefit.
BONUS: By signing up for <name of columnist> alerts, you will also be signed up for news and special offers from <news organization> via email.
VL
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jasonsluck -
Thanks
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The Copy Warriors -
Thanks
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