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Ad copy graphics software?

by Cataclysm1987
4 replies
Hey all, I am considering doing some copy writing services.

As is the case with most good sales letters, presentation is 50 percent of the ad copy itself. If the words and images don't stand out and look interesting and unique, then the reader will tend to gloss over what you're saying, no matter how good the offer is.

So does anyone have a good graphics program they use that works well for ad copy? Please share. Thanks!
#copy #graphics #software
  • Profile picture of the author wilmath
    The three major graphics programs are: Adobe Illustrator, CorelDraw, and Microsoft Publisher.
    Most graphic artists use Adobe Illustrator, it has more features than the other two programs and works well with Photoshop and Dreamweaver.
    If you are on a budget or are uncertain about your long term commitment, you could try out the other two programs, both are less expensive. You can get the current release of CorelDraw for less then $100 on Ebay.
    I use CorelDraw and have had pretty good luck. I think the tools to draw lines are somewhat clunky but fortunately it seamlessly imports Autocad drawings. I am good at Autocad and it is so much easier and more accurate for line-work.
    There is a free graphic design software called Gimp. I messed with it a little bit but thought that it was too limited. This might be a good first step as there is a considerable learning curve attached to all of the programs.

    Good Luck
    Rick
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  • Profile picture of the author Cataclysm1987
    Hey Rick.

    Do you have examples of stuff you've done with Coreldraw? I'd be interested in seeing it.

    I like the stuff I see on certain sales threads and pages where text looks colorfully and artistically scribbled. Those are some of the effects I like the best.
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  • Profile picture of the author ASCW
    As is the case with most good sales letters, presentation is 50 percent of the ad copy itself. If the words and images don't stand out and look interesting and unique, then the reader will tend to gloss over what you're saying, no matter how good the offer is.
    If you really think that 50% of the ad is the copy itself, and the other 50% is the presentation (aka the graphics). Then I suspect you have a lot to learn about copywriting.

    Because what you are saying - has been disproved time and time again by mountains of data trailing back over 100 years.

    But if you need graphics for a sales letters and squeeze pages I suggest you check out optimizepress.org

    It's what I, and plenty of others, use.
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    If you want help with copy stuff, pm me.

    Cool.

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    • Profile picture of the author Cataclysm1987
      Originally Posted by ASCW View Post

      If you really think that 50% of the ad is the copy itself, and the other 50% is the presentation (aka the graphics). Then I suspect you have a lot to learn about copywriting.

      Because what you are saying - has been disproved time and time again by mountains of data trailing back over 100 years.
      Please don't ramble about data unless you have it.

      Originally Posted by ASCW View Post

      But if you need graphics for a sales letters and squeeze pages I suggest you check out optimizepress.org

      It's what I, and plenty of others, use.
      Clearly you didn't check my sig file or read any of my past posts. If you did, you would realize that I am ACTIVELY USING this theme to build a list for an upcoming product launch.

      Would've preferred something a bit more useful than this. Anyone have anything else to add?
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