Help Naming A Writing Service

32 replies
Hey guys,

After a year and a half of touting for web design business "offline" I've become tired of hearing people saying no all day and want to start a writing business. I plan on offering a mix of seo writing, press releases, editing, re-writing etc, everything except copywriting to begin with. I wonder if you can help with any ideas for a good domain name for this service. Something general enough that I can offer any writing service, even copywriting down the line if I get good enough.

Here are some of my ideas so far:

WritingMojo
SpellbindingWriting
PotentWriting
SterlingWriter
PizazzWriting
TopDrawWriting
FirstClassWriting
WritingAlchemy
WritingAlchemist

Thanks in advance for any suggestions,
Toby
#naming #service #writing
  • Profile picture of the author joeyreyes
    My suggestion: "geniushands." Hope to work with you!
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  • Profile picture of the author angiecolee
    From a branding perspective, it's difficult for me to help you choose because I essentially know nothing about you.

    When naming my own business, I went through every cutesy, gimmicky name I could think of until I came to the decision that I was selling ME. Not so long after that realization, my business name simply became my name.

    There are definitely some benefits to the names you've outlined (and some you may have not thought of yet). I'm thinking of people like RedheadWriting and Blue Penguin Development. If someone mentions these names to me, I know EXACTLY who they're talking about (Erika Napoletano and Michael Katz, respectively). There's an image associated with their writing that's almost intangible and tells you up front what kind of business you're dealing with.

    That's a long way of explaining that first sentence - it's difficult for me to judge knowing nothing about you. I'm fond of WritingMojo, but I also used to sing for a band called Uncle Mojo, so take that for what it's worth Good luck!
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    Aspiring copywriters: if you need 1:1 advice from an experienced copy chief, head over to my Phone a Friend page.

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  • Profile picture of the author jessiepadgal
    Unless you're building a team, why not use your name?
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    • Profile picture of the author WikiWarrior
      Thanks for the suggestions so far. I did come across Redheadwriting in the searches, definitely a memorable one even without knowing of that person previously.

      I'd rather not use my own name simply because I don't want to pigeon-hole myself as 'just' a writer. I have plans do some other things in other industries and would rather reserve using my name for the future. Great suggestion though - that would make things a lot simpler if I did that but I'd prefer to have something else that is catchy, at least for now.

      Keep the suggestions/ideas coming!

      Toby
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      • Profile picture of the author Pusateri
        Any name with "writing" in it is almost automatically unmemorable or easily confused with every other name that has "writing" in it.

        Think about all those copywriters who use "copy" in their business names. About the only memorable one is The Copy Nazi...and he had to anchor a word as loaded as "nazi" to it to get the job done (which is good branding, BTW).

        Jump out of the box. Something like VerbYou or Flapjack or Wordnougat. Not that those are great names, but their more memorable than 99% of the names using "writing" or "copy".
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        • Hi Toby,

          Here's the name you want -

          Verbatim


          Steve


          P.S. Only use it if this post gets 7 thanks or more (just to be sure...)
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        • Profile picture of the author WikiWarrior
          Originally Posted by Pusateri View Post

          Any name with "writing" in it is almost automatically unmemorable or easily confused with every other name that has "writing" in it.

          Think about all those copywriters who use "copy" in their business names. About the only memorable one is The Copy Nazi...and he had to anchor a word as loaded as "nazi" to it to get the job done (which is good branding, BTW).

          Jump out of the box. Something like VerbYou or Flapjack or Wordnougat. Not that those are great names, but their more memorable than 99% of the names using "writing" or "copy".
          Thanks for your ideas Pusateri. I'm beginning to think it doesn't matter too much what name I choose. I'm just a one man band and not trying to create a big brand or anything. Realistically, I'm not going to win any awards but I'm confident I could do a great job. Hell, I could probably be really busy with working for just a handful of customers if they need ongoing content.

          Having said that I like the idea of choosing something fun like Wordnougat, as you mentioned. How about something very English like:

          SterlingWrites
          QuiteWrite
          WritelySo
          WriteO
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          • Profile picture of the author Summertime Dress
            Since you plan to offer a mix of writing, what about "Writing Mix"? Or, "The Write Mix"?
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            • Profile picture of the author WikiWarrior
              @Summertime Dress - The Write Mix - I like it, thanks for the suggestion.

              I've gone ahead though and registered LiteraryJuggler.com so I can crack on and get the site up and running. It's a phrase that's actually been stuck in my head for years now after a famous author was so described. Seems quite fun and different. Let me know what you guys think.

              Oh, next question is, any ideas for a good tagline? I'm thinking along the lines of something that plays on the domain name if possible. So far I've got:

              Your readers get wide-eyed and engaged. You get results.
              Amaze and engage your visitors with spellbinding content!
              Let The Juggler engage and delight your visitors so you get results.

              Any ideas would be greatly appreciated!
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              • Profile picture of the author Christopher Fox
                Of the list in your original post, WritingMojo caught my attention more than the others.
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                One man alone can be pretty dumb sometimes, but for real bona fide stupidity, there ain't nothing can beat teamwork.

                - Seldom Seen Smith
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          • Profile picture of the author Pusateri
            Originally Posted by WikiWarrior View Post

            Thanks for your ideas Pusateri. I'm beginning to think it doesn't matter too much what name I choose. I'm just a one man band and not trying to create a big brand or anything. Realistically, I'm not going to win any awards but I'm confident I could do a great job. Hell, I could probably be really busy with working for just a handful of customers if they need ongoing content.

            Having said that I like the idea of choosing something fun like Wordnougat, as you mentioned. How about something very English like:

            SterlingWrites
            QuiteWrite
            WritelySo
            WriteO
            Loving WriteO. Six letters. Two syllables. English.

            That O can be the basis of a great graphic identity. You can take O as a nomdeplume. Owning a letter in your service category is powerful stuff.
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  • Profile picture of the author jessiepadgal
    Verbatim for a writer would be fine...different industry than the storage giants.

    And I don't think that they'd sell, or any big biz would sell, their name for a lousy few mill :-)

    I think that using your own name can strengthen your personal brand, but it could pigeonhole you as a writer. You can't control perception, but you can control your branding.

    What is your USP?
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    • Profile picture of the author WikiWarrior
      Originally Posted by articlesforim View Post


      I think that using your own name can strengthen your personal brand, but it could pigeonhole you as a writer. You can't control perception, but you can control your branding.

      What is your USP?
      I have a few I could promote myself with, which when combined gives me a decent starting point:

      I'm a native English speaker/writer from the UK. I have a Business Management degree. Experience writing on a range of business related topics.
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      • Profile picture of the author jessiepadgal
        Originally Posted by WikiWarrior View Post

        I have a few I could promote myself with, which when combined gives me a decent starting point:

        I'm a native English speaker/writer from the UK. I have a Business Management degree. Experience writing on a range of business related topics.
        Well, take out your features there and list the benefits to your clients. Make sure you clearly define the target market of clients.

        Then, research the competition specifically for those clients, and prepare a SWOT analysis. Check out this free worksheet: All Freelance Writing | Free SWOT Analysis Worksheet for Freelance WritersAll Freelance Writing

        Based on that, make a list of all viable names.

        Then, mindmap all possible associations that could have and what it could mean for your brand, and spend some time pouring over them.

        Make sure you find out what domains are available, and you research the names for who is/has used them before you make any bug decisions.

        Finally, don't be afraid to split test several names. Just make sure you will be able to focus on marketing each split tested option thoroughly so your findings can actually help you come to a conclusion.
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        • Profile picture of the author arfasaira
          Here's one to consider:

          Verbosity

          I like this A LOT - but hey, that's me - It's what you think of it that counts. (it's also available) Pusateri nailed it with the whole memorable thing.

          And you also need to understand that to differentiate yourself from the competition, you need to niche yourself - why?

          Because if you don't, you risk becoming a commodity and when that happens, you can't charge premium prices. However, if you niche yourself, you're seen as a specialist service provider and guess what? Specialists can charge what they want.

          Think content writing for a particular industry who have a lot of money to spend - financial is one example as is health.

          Drill it down further - one of my students has found a super niche in automotive and car insurance. Another one of my students has niched himself as a commercial writer for anything related to horses.

          The name is just part of the whole image and brand you're trying to convey.

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  • Profile picture of the author Wytnyt
    Hey WikiWarrior,

    After reading your name I thought of "WickedWriting", if that's not already taken.
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  • Profile picture of the author James B
    "writing arena"

    Just a suggestion, it should at describe something if its going be a brand name.

    "verb+subject" as idea rule of thumb

    "writing monkey"
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  • Profile picture of the author Jordyminty
    WritingMojo looks cool. You could even put something together that has nothing to do with the word Writing, but that would take some creativity which I am at a loss of right now.
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  • Profile picture of the author Jonathan 2.0
    Banned
    PlatinumWriting.com ... MoreThanJustWriting.com

    (Both available @ the time of posting.)

    {Edit}

    (Still brainstorming : )

    WritingIntoResults.com ... WritingMeansResults.com ...
    ProfitScribble.com

    (All available @ the time of posting.)
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    "Each problem has hidden in it an opportunity so powerful that it literally dwarfs the problem. The greatest success stories were created by people who recognized a problem and turned it into an opportunity."―Joseph Sugarman
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    • Profile picture of the author marciayudkin
      Thumbs down on Verbosity.

      Someone who is verbose is someone who can't shut up, who goes on and on and on.

      A verbose writer is not a good writer in the least!

      Marcia Yudkin
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      Check out Marcia Yudkin's No-Hype Marketing Academy for courses on copywriting, publicity, infomarketing, marketing plans, naming, and branding - not to mention the popular "Marketing for Introverts" course.
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    • Profile picture of the author Micah Medina
      Originally Posted by Jonathan 2.0 View Post

      PlatinumWriting.com ... MoreThanJustWriting.com

      (Both available @ the time of posting.)

      {Edit}

      (Still brainstorming : )

      WritingIntoResults.com ... WritingMeansResults.com ...
      ProfitScribble.com

      (All available @ the time of posting.)
      Psht. Like I'm taking advice from a guy who uses comic sans.
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      • Profile picture of the author Jonathan 2.0
        Banned
        Originally Posted by Micah Medina View Post

        Psht. Like I'm taking advice from a guy who uses comic sans.
        Lol. Well the advice wasn't for you, so I don't care.
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        "Each problem has hidden in it an opportunity so powerful that it literally dwarfs the problem. The greatest success stories were created by people who recognized a problem and turned it into an opportunity."―Joseph Sugarman
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  • Profile picture of the author bchez
    I think your tagline should be: I specialize in the ridiculous.



    I do think you should do some stand out outstanding branding.
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  • Profile picture of the author Lee M
    A few more came to mind...

    MyCopyWizard
    QuickCopyShop
    WritingResults4U
    WrittenResults <--- I kind of like that one!
    YourWritingHero
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    Working from Home since 1991
    (Well before anyone knew it could be done!)

    “Observe your competitors, for they first find your faults.”
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