Direct Response Football

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Seems like the Saints took a page from the direct response marketer's playbook, offering bounties for such things as "knock-offs" where opposing players are injured, and "cart-offs" where they are physically carried off the field.

NFL suspends Saints coach, ex-coordinator over bounty program – This Just In - CNN.com Blogs

Gives a new meaning to the term pay-for-performance.

- Rick Duris

PS: Supposedly this isn't anything new. It's just that the Saints got caught and then lied about.
#direct #football #response

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