Coke Rife in the Googleplex

by The Copy Nazi Banned
3 replies
Project Re: Brief - Harvey Gabor - Re-imagining "Hilltop" - YouTube!
#coke #googleplex #rife
  • Very cool. Nice campaign.

    Coke | Project Re: Brief by Google
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    Marketing is not a battle of products. It is a battle of perceptions.
    - Jack Trout
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  • Profile picture of the author Steve Hill
    Thanks for posting this - it was a cool example of the creative process behind bringing the ethos of a classic ad into a new era (and the idea man along with it).

    This is part of the series at Google's Project Re:Brief, where they'll be resurrecting the ideas behind four classic ads (for Coke, Volvo, Alka-Seltzer, and Avis). The website has more background on the ideas and processes behind these, and people can sign up to be notified when the rest are released.
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  • Profile picture of the author PowToon
    Really superb post - kodos on the great thread title
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