How Do You Research For Your Copy
I am working on putting together some copy to sell my coaching services to soloprenuers (entrepreneurs that work by themselves when not using outsourcers or working with clients).
What are the most useful sources you've found for researching a market? I.E. maybe books are better than forums because people are purchasing books or books are worse than forums because they often are disconnected from their audiences. Or maybe you cross reference both. Maybe you do something different. Haha I'm open to what you more experienced people have to say.
My question then is how do you take the research you've done and turn it into copy?
What do you do to turn your "raw" data into usable content for your copy?
My basic formula was going to be compile list of solopreneur challenges, find the top 3-5 compelling challenges, create my solutions to those challenges, do a benefits listing on each of those and then take that information and begin writing copy from it.
Thanks,
Kevin
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