Is 5% A Good Conversion?

imo that's good...

But how did you 'rank' against the people you were competing against?

And congratz...


David

Not necessarily. If the merchants have a good relationship with their lists, it's on the low end of the range.

If to a cold list, yeah, it's good.

VL

Depends on the kind of conversion. Email subscribers? AdSense clicks? Product purchase?

Hi Andrei,

On conversion rates... (that was the "open rate for the email or the SALES for the sales letter?") I am assuming you mean the sales for the sales letter.

The conversion rate is important but the real number that is critical is this...

EPC. Earnings per click. What he really EARNED via the sales letter is where the rubber meets the road. You have to figure this way.

Total Cost - Earnings (divide by # of clicks or click throughs if email) = EPC which is your earnings per click.

You also have to figure in for refunds so the real MONEY is not EARNED until 60 days later or until the date of the refund expires... See? (For PayPal and digital downloads if you do not offer a 30 or 60 day refund then you don't have to worry about it.)

Conversion rates can be really high or low and not give a really good NET return or EPC.

So conversion rates and worrying about the conversion is not as important as the final NET INCOME. But they are a good indicator of the number of visitors who clicked to go to the link from the email to the sales letter or clicked the sales letter to buy.

Remember cart abandonment is generally high 30 to 40% or more in some cases, so if you take the numbers from the email click and the numbers that clicked the buy button and then the numbers that actually bought and add them all together you will get significantly higher numbers....

You don't generally get those numbers but they are worth getting so you know if your copy bombs because of cart abandonment or because of low clickthrough rates from an email, there are a ton of factors here that can reduce the final EPC.

Even the page loading super slow can cause your red hot copy to sizzle out as buyers can't see your copy if the page is too graphic heavy and loads too slow or causes people to hit the back button because they are too impatient to wait for the page to load.

I always split test with a video separate, sales letter separate and with the video and sales letter togehter. And depending on the traffic sources you can get widely varying conversions stats.

Even the time of day can make a huge difference on the conversions. Best day to email is a Thursday as far as I know.

The thing is this...

1. For a warm list that is low... you want to be higher than that right around 10% to $20% +

2. For a cold list that is about right - 5% to 10% conversion

3. For cold ppc - 1 to 3%+ is good

If this is an optin then the figures are considerably different.

1. Warm List traffic to Optin = 40 to 75% + conversion

2. Cold traffic to Optin = 20 - 30% + conversion

This is all relative.

If it is optin for FREE item then the optin rate is double or triple with a great freebie.

If the optin is for a FREE TRIAL the numbers can be significantly lower.

Different niches and different traffic give widely variable numbers.

But all in all, it sounds like you are off to a good start!

Congratulations!

Generally 5% of readers converting to buyers is really
good. How the traffic is driven is a relevant factor that
can make a letter look like a winner when new but
make it turn out far weaker in the long term as colder
traffic visits.

It really depends on whether the purpose of the content was fulfilled or not. Based on the conversion rate, it is safe to assume, had it been a professional and money making content, it would have done decently good. However, it is hard to tell whether the purpose of the copy got fulfilled or not.

Regardless, 5% sounds like a very impressive number mate. Keep up the good work