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Please Critique My Posters

by Chris Cho
14 replies
Hey guys, I'm in middle of making a poster to give to a friend. He recently gave me a referral and wants to know if he can have a big poster he can put up at his store so he can give more referrals.

I just need a reason for the prospect to give me a call. Basically a good call to action.

Maybe something like "25% OFF to the first 10 to call this month!" or "Call us now for 25% OFF!"

Any advice?

First Poster

Second Poster

Thanks,
Chris
#critique #posters
  • Profile picture of the author Jerremy
    Okay, I will try to give some feedback.

    Since your goal is CTA, I thiink the second poster is better. The focus will be more on the right upper side of the first poster and I would recommend to align the "Custom Logo Design" a little bit more to the left. So it looks more like "\".
    The second poster shows the brand very good, the poster shows a business theme, by the strong lines you have in it. I would recommend to rotate the arrow a little bit more to the right with the anchor point set in the middle of the arrow how I can see it, so there will be left space enough. That will call more people to action.

    I think that that's it for now what I can say. Do with it what you want, it has only good intentions
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    ;)

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  • Profile picture of the author CabTenson
    For some reason the second poster hurt my eyes and made it hard to read. I don't know anything about posters, but I figure the 1st scores best in readability.
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    • Profile picture of the author Chris Cho
      Originally Posted by Jerremy View Post

      Okay, I will try to give some feedback.

      Since your goal is CTA, I thiink the second poster is better. The focus will be more on the right upper side of the first poster and I would recommend to align the "Custom Logo Design" a little bit more to the left. So it looks more like "".
      The second poster shows the brand very good, the poster shows a business theme, by the strong lines you have in it. I would recommend to rotate the arrow a little bit more to the right with the anchor point set in the middle of the arrow how I can see it, so there will be left space enough. That will call more people to action.

      I think that that's it for now what I can say. Do with it what you want, it has only good intentions
      Thanks Jerremy. I def appreciate your input!

      Originally Posted by CabTenson View Post

      For some reason the second poster hurt my eyes and made it hard to read. I don't know anything about posters, but I figure the 1st scores best in readability.
      I posted this on my blog as well and I had 50% 50% on the white and the red one. I guess I have to test em both. Thanks for the heads up! =)
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  • Profile picture of the author Jerremy
    @Cabtenson, that's due to the different colors and gradients combined with the text that has the same white color and aligned pretty much the same, which might give a strange feeling.
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    ;)

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  • Profile picture of the author Chris Cho
    Any other take on it?

    I'm looking for more advice on the copywriting rather than the design since this is the copywriting section.

    We literally had ZERO copy done on this but maybe the "Call us today for a complete FREE website and SEO consultant!" can stand out?

    Or "25% OFF FOR THE FIRST 10 TO CALL!"

    Help me out copywriters! =)
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    • Profile picture of the author videolover7
      1. You'd make out better by doing a presell. Instead of a consultation, offer a free video. In the video show how you took a local business to the top of the search engines AND how their business increased by 50%... or whatever.

      2. The headline is weak. Put some specifics in it. Instead of "Need More Business?" something like "Double Your Sales!" would be much better.

      VL
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  • Profile picture of the author ejunkie
    Between the two...

    1. "Call us today for a complete FREE website and SEO consultant!"

    2. "25% OFF FOR THE FIRST 10 TO CALL!"

    The first offer is more attractive than the second. However, the brevity of the second is preferable.

    Perhaps, you can kind of blend the two. The first offer but in a few words.

    For instance,

    "FREE website & SEO, call now"


    "FREE website consultancy, call now" You can afford to remove SEO since website consultancy would (or ought to) include SEO as well.

    Hope this helps as a thought starter for you.
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  • Profile picture of the author zelgly2
    How is this 'Call us now for a complete FREE website and SEO consultant
    First 10 callers will get whopping 25% off'.
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    • Profile picture of the author davidreese
      Hi,

      I run a postering service and literally see thousands of posters all month (we distribute them - not design). I know your focus is on the writing but if you made a single focus and it led through the poster from top left to bottom right to the call to action it would get read more.

      The more people that take the time to read it more that will respond to the copy. Things that are cluttered make it difficult to pick out a focal point.

      Some the most successful flyers and posters are one huge headline and some bullet points. White space can make it easier to focus on the headline and copy.

      One of the common layouts is a single picture with a headline with copy underneath the picture.

      David
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      David Alger
      Thumbtack Bugle We Get the Word Out

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  • Profile picture of the author moneywar
    I think the "second poster" looks more professional and branded.
    It has different sections separated on it, like: upper right, next to the big title(good thing) there is the logo of the company; bottom, under the red line, the contact information and the free offer; in the middle the actual product.
    I think that this positioning of the elements is good. Also, as noted above, the empty space around the bullets in the middle makes it easier for a reader to focus on each one individually and then move his attention to the place where he can find the contact details, again correctly positioned IMO, in the entire lower part of the poster, and furthermore, to find a maybe limited or exclusive offer for a FREE consultation there.
    I won't comment on the first one just because I like the second one better and I would, hands down, go with it in a heartbeat. Ok.. I'll jusat say that the first one loks like a draft and needs more highlighting.
    I hope I was helpful.
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  • Profile picture of the author jgrink
    I don't care for using the word 'business' twice in your headline.

    "What WE can do for your business"; how about...

    "What we can do for YOUR business", or...
    "What WE can do for Your business"

    I think the call-to-action should be more prominent.

    They are colorful and attractive, enough so that I'd be drawn to read the headline and see if their message pertained to me.

    JG
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  • Profile picture of the author writerdame
    First, I'd like to say that the first poster is more readable and attention-grabbing than the second since it's more friendly to the eyes and the headline is really clear and bold.

    And I do agree with jgrink. It should be " What we can do for YOUR business". Your main concern should be them, the customers rather than bluntly promoting your business. If you really care about your business, you should care about your customers first.

    Next, the bullets. The first two are good. You used verbs, which signifies actions.The last two should also jive with the first two. Use verbs for the first word. Instead of Custom LOgo Design, you can say Get customized company designs or something.

    Good luck.
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  • Profile picture of the author sabinavarga
    Take the "WE" out of there. Make it more "what you get" instead of "what we offer".

    And I agree that there's too much of the word "business" at the top, and that the headline could be better. Think about your USL, make a list of benefits, and come up with a headline that uses a strong action verb.
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  • Profile picture of the author DoWhatWorks
    Hi Chris,

    Nice job with the posters. I personally like the 2nd one better. Quick question, though: Shouldn't it say, "Place your business IN the top search engines."? or "Place your business business at the top OF THE search engines."? The way you have it worded seems incorrect to me, although I don't know if people word it in the way that you have. For some reason, "Place your business at the top search engines." sounds strange in my head, but it could just be me. :-)

    -Terry


    Originally Posted by Chris Cho View Post

    Hey guys, I'm in middle of making a poster to give to a friend. He recently gave me a referral and wants to know if he can have a big poster he can put up at his store so he can give more referrals.

    I just need a reason for the prospect to give me a call. Basically a good call to action.

    Maybe something like "25% OFF to the first 10 to call this month!" or "Call us now for 25% OFF!"

    Any advice?

    First Poster

    Second Poster

    Thanks,
    Chris
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    Complete, Step-By-Step, "Feel Good" Business Blueprint: Start A Legitimate Business Today.
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