Product Launch Video Copy Problem
I know you're going to say copy is copy, whether it's written or spoken, and I agree.
But, as I see it, while scripts are still copy, there is many more variables to cause problems. Voice, personality, appeal, confidence, execution, presentation, etc, are all far more exposed in video than written copy.
So, do copywriters advise the product owner on how to present the copy via video?
How are all these variables addressed to increase conversions (if at all)?
Surely with video there's the chance that good copy could be ruined by some of the many other variables which are brought into play through video.
Thoughts?
Aspiring copywriters: if you need 1:1 advice from an experienced copy chief, head over to my Phone a Friend page.
Professional Direct Response Copywriting
50% Off Limited Time Offer!
"http://www.profitproducingcopy.com"
Aspiring copywriters: if you need 1:1 advice from an experienced copy chief, head over to my Phone a Friend page.
Professional Direct Response Copywriting
50% Off Limited Time Offer!
"http://www.profitproducingcopy.com"
â Melanie (RD)
Weight loss/fitness marketers earn 75% per sale with... The Fat Reversal Formula
Join me: Twitter and Facebook
Professional Direct Response Copywriting
50% Off Limited Time Offer!
"http://www.profitproducingcopy.com"
â Melanie (RD)
Weight loss/fitness marketers earn 75% per sale with... The Fat Reversal Formula
Join me: Twitter and Facebook