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Do You Think David Lee Roth, Mick Jagger or Bruce Springsteen Could Write Winning Copy?

by Bill Jeffels
9 replies
One of the biggest attributes a copywriter can have is getting some ones attention sparking their interest and captivating them.

If you've ever seen the 1983 US festival. It is headlined by David Lee Roth with Van Halen.

300,000 people seem to be hanging on every word David Lee Roth says. They put their hand in the air when he tells them and sings when he wants them to sing along. There's a hell of a lot more to persuading and seducing to get someone to buy. But that's pretty damn impressive.

Here's a good example: Lawton Chiles was speaking on TMN about Bruce Springsteen and how he tells a story in his songs.
Example: Born to run.

Lawton played the song and also provided the lyrics. I never realized the
"Power Words" and "Word Pictures" Springsteen used through out that song and many of his songs.

The Rolling Stones have been touring stadiums for decades. If Mick and the boys don't know how to captivate an audience I don't know who the hell does.

Think these guy's could put some lines down?


Best,

Bill Jeffels
#bruce #copy #david #jagger #lee #mick #roth #springsteen #winning #write
  • Profile picture of the author Steve The Copywriter
    Hi Bill,

    Yes, Springsteen definitely could.

    Chances are he could have eclipsed the famous "Wall Street Journal" Ad.

    Or any other Ad.

    Using one of his stories.


    Steve
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  • Profile picture of the author Bill Jeffels
    Ya Steve.

    It was amazing when Lawton put up the lyrics on the screen.

    Emotion, power words and word pictures in every verse.

    Best,

    Bill
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    • Profile picture of the author Pusateri
      Read the lyrics to Desperado by The Eagles (Henley & Frey)

      The song is structured as a sales letter, starting with a headline and ending with a call to action. There's even a PS stating it's a limited time offer.
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  • Profile picture of the author Loren Woirhaye
    Yes. Showmanship and salesmanship are cousins.

    Jagger and Roth are both astute about business and promotion.
    I don't know how Springsteen handles his business but
    he certainly has managed not to lose the money he's
    made, and he's a good writer so chances are he could
    learn to write copy if he wanted to. Most anybody
    willing to work and learn the principles can learn this
    skill.
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  • Profile picture of the author travlinguy
    Originally Posted by Greg Wildermuth View Post

    "...where you wouldn't know exactly what he was talking about but you'd end up buying the product anyway."
    An apt description of some of the most powerful MMO letters out there.
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  • Profile picture of the author DoWhatWorks
    Hi Bill,

    Yes, and you might want to even add Billy Joel and Bob Dylan to that list. Talk about some wonderful story tellers. Several years ago, I had the opportunity to see the touring version of the Broadway show "Movin' Out". In case you're not familiar, the show "Movin' Out" has no dialogue. The entire play is set to Billy Joel songs and the characters move and dance according to the lyrics being sung. It's really pretty ingenious, how they took the characters from the Billy Joel songs and created an entire story. The power of story telling is truly amazing and it can captivate thousands if not millions of people. :-)

    -Terry



    Originally Posted by Bill Jeffels View Post

    One of the biggest attributes a copywriter can have is getting some ones attention sparking their interest and captivating them.

    If you've ever seen the 1983 US festival. It is headlined by David Lee Roth with Van Halen.

    300,000 people seem to be hanging on every word David Lee Roth says. They put their hand in the air when he tells them and sings when he wants them to sing along. There's a hell of a lot more to persuading and seducing to get someone to buy. But that's pretty damn impressive.

    Here's a good example: Lawton Chiles was speaking on TMN about Bruce Springsteen and how he tells a story in his songs.
    Example: Born to run.

    Lawton played the song and also provided the lyrics. I never realized the
    "Power Words" and "Word Pictures" Springsteen used through out that song and many of his songs.

    The Rolling Stones have been touring stadiums for decades. If Mick and the boys don't know how to captivate an audience I don't know who the hell does.

    Think these guy's could put some lines down?


    Best,

    Bill Jeffels
    Signature
    [MY COMPLETE RECURRING REVENUE BUSINESS PLAN] Every Step I've Taken To Build A Passive Income

    Complete, Step-By-Step, "Feel Good" Business Blueprint: Start A Legitimate Business Today.
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