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Putting on the price (in the copy on on the site) or not.

by ikuret75
7 replies
This is not technically a "copywriting" qeustion per se, but it is part of getting conversion and I read a discussion on this topic in a book about copywriting, so I'd ask it here. If it is not the right place, please advise. Also I'm not a copywriter but making a site for my friend. Though I have some experience in online business and making copy, it is the first time for me to deal with offline business. Thanks!

In a copywriting book I am reading, it says it gets better conversion (meaning more contacts or asking quotes) if you DON'T put the price up on the site if you are providing services (not products).

My site is for a health clinic (alternative medicine) and I'm not sure if I should follow this advise. For me, if there is no price listed, even if the service looks great, I'd search somewhere else to see how much I should expect for this kind of a service, and I might never come back. I wouldn't contact asking for the price because I would be afraid that it was expensive but the person would talk me into buying from him/her.

That said, in my personal experience in online business, this kind of a "gut feeling" always failed me. (A good example - I would never thought long copy would work before I actually used it)

Yes I could test, but this is not my personal site so I can't do it freely, and also I need to decide which one to initially go to.

Any advice is appreciated.

Thanks!
#copy #price #putting #site
  • Profile picture of the author thewordwright
    I have a copywriting site (service) and my prices are listed. Regardless of whether people are shopping for a service or a product, they will want to know what they are getting and an indication of what it will cost. That is part and parcel of comparative shopping. Having the price on site means that only those who can afford the service will continue with the process. If the price is not disclosed, the business owner gets stuck with doing quotes for people who may lack the budget. You could consider adding a trapdoor for borderline cases, inviting them to engage with you for a more basic version of the service. Good luck
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  • Profile picture of the author Jubu
    Yea, If your friends prices are comparable or lower than the competition I would go ahead and put it in.
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  • Profile picture of the author Shadowflux
    I think there are at least two schools of thought on this.

    I'm not sure what book your reading but if I had to guess at why they received more contact messages when they didn't put up a price I'd say it's because people contacted them to find out the price. I'd be more interested in finding out how many of those contacts turned into paid work.

    Personally, from a reading perspective, I dislike copy that doesn't have a price. Maybe it's just me, maybe it's my NYer paranoia, but it somehow seems a bit shady to me. I feel like they don't have posted prices because the price will change depending on how much they think they can get from me. (Yes, I know that some services and products are always quote based)

    From a writing perspective I'd say that you should include the prices for the clinic. People who are looking for a clinic are generally on a budget, price is an important factor for them. They also won't have the time to contact and ask for pricing.

    I suppose, however, that it depends on how "alternative" the medicine is. If we're talking about reiki healing and crystal therapy then we're talking about an entirely different set of customers.
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    • Profile picture of the author masterz
      Originally Posted by Shadowflux View Post

      I think there are at least two schools of thought on this.

      I'm not sure what book your reading but if I had to guess at why they received more contact messages when they didn't put up a price I'd say it's because people contacted them to find out the price. I'd be more interested in finding out how many of those contacts turned into paid work.

      Personally, from a reading perspective, I dislike copy that doesn't have a price. Maybe it's just me, maybe it's my NYer paranoia, but it somehow seems a bit shady to me. I feel like they don't have posted prices because the price will change depending on how much they think they can get from me. (Yes, I know that some services and products are always quote based)

      From a writing perspective I'd say that you should include the prices for the clinic. People who are looking for a clinic are generally on a budget, price is an important factor for them. They also won't have the time to contact and ask for pricing.

      I suppose, however, that it depends on how "alternative" the medicine is. If we're talking about reiki healing and crystal therapy then we're talking about an entirely different set of customers.
      thanks shadowflux, you took the words right out of my mouth.
      @OP, the best response to your question is ignore the advise in the book you are reading and put the price of the service on the site. that way, those who are interested at that price range will contact you
      .
      that being said, ypou can as well put up the price as negotiable and those who have the tenacity for arguing up a deal would also contact you

      regards
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  • Profile picture of the author RickCopy
    Always put the price unless you're dealing with a very large project imo. Thats one of the, if not THE first thing your customer is going to want to know.
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  • Profile picture of the author ikuret75
    Thank you very much for your replies guys.
    I much appreciate it!
    I think I should go with my gut feeling and your advice.
    (to put up the price)

    Just to keep the discussion open a little bit longer(possibly) - they are actually not competing on price. They are located rather rich area and they want to more focus on the level and quality of service.
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  • Profile picture of the author ikuret75
    Originally Posted by Naren Shayc View Post

    But if you saw a price on the website, you might look around anyway - for a better deal.
    It is actually true - if the price is my main concern.
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