Looking for some help when it comes to copywriting..

Cool, thanks for the great feedback.

After doing some searching in these threads one course that seems to keep being mentioned is one by Mike Humphries... is there a specific one I should be looking at by him as a beginner? If someone could point me in the right direction that would be awesome... I couldn't find an actual course by him for beginners but his name kept coming up.

Hey Kennyall,

After reading your post I got to thinking about when I first started in copywriting.

I asked the same question you did.

And got a ton of responses back. Not here on this forum but on another one that was popular years ago.

Anyhow, at that time one of the names that kept popping up was Robert Collier.

Every time I would look at an answer somewhere his name would pop up.

So I did my due diligence. I looked him up and found quite a bit of info on him. Even at that time I remember Yanik Silver having a report about his "Do me a favor letter"

I began gathering all I could about him.

Ads that he wrote.

Successful letters, and his failures as well.

Basically I wanted to get inside his head.

I even remember reading a letter discussing a secret of his written by Joe Vitale.

That secret had me reading all the way to the end of his letter. lol

I was convinced that his book could help me sooo..

I purchased the Robert collier letter book and read it from front to back at least about 5 times. It's loaded with good principles that I knew would carry me a long way if I could remember to use them.

Now on that 5th time reading it, I got an aha moment.

On page 74, Robert mentioned the actual name of the books that he had used to learn about copywriting.

That really stuck out this time for some reason. Then I got the idea, it would be a longshot, but, I wanted to see if by any chance those books were still in existence.

I headed over to amazon.

Did a search, and low and behold, there it was - a copy of the very same book Robert had mentioned.

I became the kid in the candy store. The smile, the excitement...it was all there.

However there was one problem. there weren't any available copies..

Talk about a severe 60-0 in two seconds let down.

There was still one last ounce of hope though.

Google books.

I headed over there next, typed in the name and a couple of them came up...

And guess what..it was free to read.

Ha...now I'm even more stoked.

The books were just dripping with info on human behavior.

These guys reveal all there is to know about the principles on writing damn good copy.

See, the thing you don't want to do at this stage is to bombard yourself with so many different styles and info to the point where it all becomes confusing to you.

There are a lot of good products mentioned here.

But what you'll find is that each one of the copywriters mentioned has a different style of writing, a different style of research, and some styles clash with others.

So what I would suggest to you is to learn one style, master that one, and add other pieces to it as you go along from the other copywriters.

Now by all means you should have everything mentioned here in your copywriters library. Personally I have over 80 books on copywriting. Some hardcover and some digital because they are no longer in print.

But first, learn the basic principles and structures.

Then build off of that.

I can only speak for myself when I say this...I learned a lot from the copywriters who are still alive today. But my biggest jump came from the copywriters from the early 1900's.

The Herbert Watson's, the company called the system company etc.

They put the principles of copywriting down in print, taught their writers how to use those principles, and set them loose to sell all kinds of things.

But the best part is that their books didn't have fluff in them. Just solid info. No upsells, no downsells.

Just here's how to write sales generating copy.

And because they were teaching principles, they still can apply today.

In fact my favorite book was by Herbert Watson, and it was over 500 pages.

It was called Applied Business Correspondence.

That's what it was called back then. Business correspondence.

Here is a link to that book. Enjoy!!

Applied business correspondence - Herbert Watson - Google Books

Those are some great sources.

Check my signature. Apart from great copywriting resources, it also has tons of marketing secrets from some of the top guns in internet marketing. The entire collection is free.

This is something I was considering as well.. I know a lot of people are against "Guru's" or "Coaching" online but I've worked with coaches in the past for other aspects of my biz and they've helped tremendously.

Any recommendations for someone whos very knowledgeable but won't be incredibly expensive?

Just a thought...

Don't go for "information overload"

Or the whole game becomes terribly confusing.

Stick with the books mentioned.

At least for now.


Steve