What is a good rate for Copywriters?

copywriters don't charge by the word.

Sales pages go for anything from $1,500 to $60,000.

A good one can be had for something in the $3K-6K.

A great one will be more.

I am in need of a copywriter myself but dont need one of that caliber by any stretch of the imagination. Just a simple to the point sales page would do me fine.

Copywriters, especially freelancers will charge a fair bit so if you have a budget to stick to you may want to post it on elance or guru.com and people can bid on your project. That way they know upfront what you want to pay and won't bid on it if it is too low for them. You can look at their CV and portfolio before you grant them the project.

Hi Jvalentin,

Generally when hiring a copywriter, the more you pay, the better the copy.


So in theory, the more money you pay out, the more money you make, period.


Sure, you can find a copywriter to fit just about any budget ... but don't expect to be raking in the sales from someone that cost you $500. Sure you could get lucky and find somebody who is on the rise, but I'm pretty sure most copywriters at that range are not going to make you any money.


You see, copywriting isn't just another thing that needs to be outsourced and done as cheaply as possible.


If you're building a sales page and you can find quality graphics at cut prices, that's great. ...


And, if you can find a programmer to put the page together and not cost you the earth, that's great too.


But your sales copy is different. The words on your sales page have direct impact on how much money you make. The more skilful copywriters are able to squeeze more money out than the regular guys.


And that's why they're more expensive...it's in direct proportion to your profits. Smart marketers know that, and that's why they're willing to pay a premium for good copy.


Hope that's useful,


David

Hi Dean,

You're right...I was just trying to illustrate the point that it's generally not best to go with the cheapest copywriter you can find.

I also had a client make a whole bunch of cash from copy I wrote for something like $500...but the average $500 copywriter isn't going to get results like that, just like the average $650 writer isn't going to get results like you did.

I think we're all making the same point from different angles...just hire the best writer you possibly can for your budget lol

David

Another suggestion is to take on a good copywriter at the less expensive end ($1k-$2k) and if it converts and is making you money, pay a higher end copywriter for a rewrite.

This way you wont blow your money on copy for something that wont sell, and you can reinvest your money into higher quality copy later on.

If the less expensive writers might get you 3% conversion, the more expensive ones might get you 5%, and that difference is worth a lot of money on the right product. But if the less expensive writers dont convert, odds are the more expensive writers wont convert either (assuming you pick good writers each time).

Dude just ignore them.

True!

Many times people think that a new set of headlines and/or opening lead will do.
But to arrive at this new headline we have to research the market and product
again.

With a change in the lead, the flow pattern in the copy could change. We'll have
to rewrite/change parts of the body copy.

One thing leads to another, and we end up writing the entire copy from scratch.