Is it a good idea to encourage readers to leave the sales page?
The aim of the thread was to find out if anyone would consider buying an easy to use, conversational profiling technique that could be used when recruiting 'Paid on Performance Only', in other words, 'Commission Only' sales personnel.
But I was trashed because the post was not entertaining enough - it simply didn't grab the reader. However, some responders saw passed my boring writing style and agreed that this kind of information would be useful to offline marketers who are either considering or actively recruiting 'Paid on Performance Only' sales personnel to build their business.
I believe that this information is valuable because; it's possible to get an accurate profile (covertly, if needed) of what will motivate and influence prospective candidates whilst having a brief casual conversation with them. And anyone can learn how to use the technique within a couple of hours.
For example, the proposed WSO would reveal how to immediately identify an individual's 'hot buttons' and how to manipulate them for maximum effect (particularly, in an interview situation. Although, the techniques may be used for motivation existing staff, in general or persuading potential customers to purchase)
I've heard people say, that copywriting is: "Salesmanship in print". But I haven't found that to be the case, because for thirty years I've successful recruited thousands of 'Paid on Performance Only' sales personnel. And believe me, it takes some selling trying to convince someone who has probably never heard of your company and knows nothing about your market to take a leap of faith by accepting a 'Paid on Performance Only' sales position.
In a one-to-one or one-to-many recruitment scenario, I produce astounding results but when it comes to writing, I have to face the facts...I SUCK!
So I have considered revealing two techniques in the sales letter (so that anyone who is interested could test the techniques on someone that they know in order to verify that the techniques work). But doing this would mean reader having to leave the sales page in order to test it which risks of them NOT coming back, or I'm worrying unnecessarily.
So my question: "Is it a good idea to encourage readers to leave the sales page and then hope for them to come back, or is it better to keep them on the page and risk them NOT understanding or believing that your products works?"
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Prashant_W -
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jimbo13 -
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Steve The Copywriter -
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Raydal -
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CabTenson -
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