Claude Hopkins, Tequila and USPs

by KingOfContentMarketing

Posted: 12 years ago 3 replies

COPY WRITING

Craig Garber recently wrote about a tequila brand using Claude Hopkins' preemptive claim technique to form their USP (no affil, no connection):

https://www.kingofcopy.com/unique-se...g-odd-product/

#claude #hopkins #tequila #usps

BrianMcLeod

12 years ago

Originally Posted by Joe Ditzel

Craig Garber recently wrote about a tequila brand using Claude Hopkins' preemptive claim technique to form their USP (no affil, no connection):

https://www.kingofcopy.com/unique-se...g-odd-product/

Excellent.

I really dig Craig's whole marketing "engine".

Definitely NOT a lazy marketer's approach, which makes it shine all the more.

Scott Murdaugh recorded an interview with Craig once upon a time and posted it here somewhere... worth a listen!

Best,

Brian

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Brian McLeod

Direct Response Copywriting

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Andrew Gould 12 years ago

Originally Posted by BrianMcLeod

Scott Murdaugh recorded an interview with Craig once upon a time and posted it here somewhere... worth a listen!

http://www.warriorforum.com/copywrit...ig-garber.html
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Andrew Gould
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- BrianMcLeod 12 years ago
  
  Originally Posted by Andrew Gould
  
  http://www.warriorforum.com/copywrit...ig-garber.html
  
  That's the one... thanks, Andrew!
  
  There may be hope for this place yet...
  
  Brian
  
  Thanks
  
  Signature
  Brian McLeod
  
  Direct Response Copywriting
  
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Claude Hopkins, Tequila and USPs

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