You Will Keep Getting Rejected

6 replies
Selling is and always will be a numbers game.

The numbers vary – depending how good you are, how qualified the prospects are etc, etc.


But here’s an example -

Let’s say you’re knocking on doors, or hitting the phone selling your services.

And it takes 57 calls before you get a client.

That client pays you $3,000.00.

You got rejected 56 times.

Most people give up after 7 times.

Because it “seems” tough. Maybe it is.


But in this example – it’s always an average of 57 calls to bag the client.

You’ve got to be rejected 56 times to get that $3,000.00.

So every time you get told to “go forth and multiply.”

You’ve just earned $53.57.


That’s the numbers game in full swing.

When you know your numbers it becomes almost a law of physics.

You’re able to accurately “predict” how much you’ll earn.

The secret is –

Make the calls, send out the sales pieces, flyers, postcards, or drive the traffic to your site to get to the magic number – the number when the client says,” Yes.”

And to get there – time and time again.

You will keep getting rejected.

But, you're earning money every step of the way.


Steve


P.S. If you're cold calling don't ever burn yourself out.

Do a good 30 sec pitch. If they say, "No" say, "Thanks anyway" and move on.

Don't bother handling endless or any objections (obviously answer any questions) - just say "Yes, I can see this is not for you, thanks anyway, I won't take up anymore of your time, bye for now"

You'll be surprised how many prospects suddenly say "Wait a minute, this is of interest..."

You only want the hot prospects - the ones that say "Yes"

There are multitudes of them.

Just play the numbers.
#rejected
  • Profile picture of the author Winston Tenbrink
    Dan Kennedy was grumbling about this broadcasting mentality in his workshop I attended - saying that the whole conventional "selling" practice is getting slapped and your ass kicked by complainers until you make a sale.

    Pretty amusing. But he offered an alternative.. He called it advanced magnetic marketing or something along those lines.

    -Winston Tenbrink
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    • Profile picture of the author briancassingena
      Hey Winston, Dan's positioning is anti-prospecting, he's all about lead generation marketing being better than cold calling and prospecting, etc etc, and he's right.

      But cold prospecting is still a valid way to get customers. If you don't have cash to run a proper ad campaign, if the only thing you can do is start calling people or starve, you better get your butt on that phone
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  • Profile picture of the author moonzombie
    Interesting post OP. That's a good way to look at it!
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  • Profile picture of the author MyNewMama
    Knowing the numbers is they key to success. Joel Olsten recently preached a sermon directed towards business professionals saying that if you knew that you had to get rejected 20 times and on the 21st time you would make that sale (have your breakthrough), wouldn't you keep trying..... at least until you made it to the magic number of 21?

    It's the same thing in business. 57 is the magic number in cold calling. Most people on this forum are either beginners or intermediate marketers, so it goes without saying that many may not have a huge budget for an all-out marketing campaign. Cold calling is virtually a must to do this full time. However, knowing the law of averages is what will keep you going because you will hear a whole of more no's than the word, YES.
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  • Profile picture of the author Marc Rodill
    Originally Posted by Ken_Caudill View Post

    If you throw enough **** against the wall, some of it will stick.

    Nothing to see here.

    Move on.
    lol...

    (+1 my post count ftw)
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