Writing that perfect PPC landing page...

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I'm going to spend some time this week writing new PPC landing pages.

Can anyone suggest some resources that focus on the structure/psychology of landing page copy?

I know that I can go to Google and spend the next twenty years wading through results - but I am curious if anyone here can actually vouch for the credability of certain resources and point me in the right direction?

I need to develop some awesome, benefit-driven copy with a strong call to action.

Thanks,
Jim.
#landing #page #perfect #ppc #writing

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