3 {{ upvoteCount | shortNum }}
3 {{ upvoteCount | shortNum }}

Backing Out Of Standard View

by Mr Bill
2 replies
Did that heading make you click here to see what it was about?

I recently received an email with that exact heading and it stopped me in my tracks. I HAD to click on it to see what it was about. I imagined ducking into a dark alley to avoid being spotted (picture Film Noir: Trench coat, hat drawn down over my brow - Manny Calevera style).

It ended up being a question about mobile site redirection in another forum I visit but the way it grabbed my attention was stunning and rare. Did anyone else get that feeling? Maybe not, maybe it's just me but I thought I'd post it here in the copywriting forum as an example of an email subject that FORCED me to open the email and read.

I see a lot of people talking about the demise of email. eMail is not dead quite just yet. It just takes a decent subject line to get people's attention.

Just sayin'...I thought it was interesting.
#backing #standard #view
  • Profile picture of the author videolover7
    Curiosity headlines work pretty good on forums. People are browsing, looking for something interesting to read.

    Not so much on sales letters.

    VL
    {{ DiscussionBoard.errors[6277867].message }}
  • Profile picture of the author Mr Bill
    I agree of course but my point was that it was strong and made me look. I had no idea what that email was about but I (like everyone) receive dozens of emails a day and that subject did not raise any spam flags. I didn't even think of spam - I just had to see what it was about.
    {{ DiscussionBoard.errors[6277880].message }}

Trending Topics