Backing Out Of Standard View
I recently received an email with that exact heading and it stopped me in my tracks. I HAD to click on it to see what it was about. I imagined ducking into a dark alley to avoid being spotted (picture Film Noir: Trench coat, hat drawn down over my brow - Manny Calevera style).
It ended up being a question about mobile site redirection in another forum I visit but the way it grabbed my attention was stunning and rare. Did anyone else get that feeling? Maybe not, maybe it's just me but I thought I'd post it here in the copywriting forum as an example of an email subject that FORCED me to open the email and read.
I see a lot of people talking about the demise of email. eMail is not dead quite just yet. It just takes a decent subject line to get people's attention.
Just sayin'...I thought it was interesting.
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videolover7 -
Thanks
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Mr Bill -
Thanks
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