"The Case Against Copywriters..."
We're not copywriters, because that's a small part of what we do. We consult businesses. We conduct extra amounts of research into the market... consumer research... competitive intelligence... brand and image research... surveys, interviews and even teleconferences... omnibus studies... psychographic research... occasional sampling... psychology...
We don't create copy, because people create it for us. Customers talk, Businesses talk, Lower-tier employees talk, Clients talk, Prospects talk, Past research talk...
We arrange persuasion elements like a salesman would when talking face-to-face with a client. We just have the answers ready before our prospects feedback. In a matter of speaking, we're really more of a blend of market researchers, consultants and word-smiths.
So if you'd share... how has the internet enabled you to do more differentiated research? What kind of resources would you find extremely handy and valuable?
-Winston Tenbrink
We don't create copy, because people create it for us. Customers talk, Businesses talk, Lower-tier employees talk, Clients talk, Prospects talk, Past research talk...
We arrange persuasion elements like a salesman would when talking face-to-face with a client. We just have the answers ready before our prospects feedback. In a matter of speaking, we're really more of a blend of market researchers, consultants and word-smiths.
So if you'd share... how has the internet enabled you to do more differentiated research? What kind of resources would you find extremely handy and valuable?
-Winston Tenbrink
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videolover7 -
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