"The Case Against Copywriters..."
We don't create copy, because people create it for us. Customers talk, Businesses talk, Lower-tier employees talk, Clients talk, Prospects talk, Past research talk...
We arrange persuasion elements like a salesman would when talking face-to-face with a client. We just have the answers ready before our prospects feedback. In a matter of speaking, we're really more of a blend of market researchers, consultants and word-smiths.
So if you'd share... how has the internet enabled you to do more differentiated research? What kind of resources would you find extremely handy and valuable?
-Winston Tenbrink
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videolover7 -
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