NLP copywriting power words

by 41 comments
Interesting new study on NLP power words:

Persuade with Silky Smooth Copy | Neuromarketing

- Rick Duris
#copywriting #copywriting #nlp #power #words
  • Profile picture of the author Steve Hill
    Roger Dooley's book, Brainfluence, is also a pretty good reference for marketers and business owners. It contains many subtle and not-so-subtle techniques to change people's perceptions, attention, and actions.

    While some of these 100 recommendations could use further proof of effectiveness, others are techniques of obvious merit, such as the measurable value in responding quickly and sincerely to customer complaints. (A Harris survey showed 18% of those receiving timely responses to to bad online reviews became loyal customers, and nearly 70% reversed the negative content by deleting the negative review or posting a second positive one.)

    There is also a section on adjectives that work, which is useful to copywriters. Would you rather have just plain salmon or Wild Alaskan Salmon (cue images of strong, robust salmon swimming in pristine waters)?
  • Profile picture of the author Harlan
    Originally Posted by RickDuris View Post

    Interesting new study on NLP power words:

    Persuade with Silky Smooth Copy | Neuromarketing

    - Rick Duris
    That was pretty limp.

    Use sensation based words.

    That's new?

    What good copywriter ever didn't?

    That's Intro To NLP 101
  • Profile picture of the author Pusateri
    Will someone please explain what NLP actually is? I mean, what do practitioners of NLP do that is not done by others?

    And please don't give me the modeling excellence line. People have been copying what works for the entirety of history.
  • Profile picture of the author videolover7
    Originally Posted by Ken_Caudill View Post

    Ah, it works but the subject is unaware that it works and there's no objective proof that it works.

    I like it.
    Some copywriters use NLP to help position themselves. Smart.

    Some copywriters believe those who use NLP to help position themselves. Dumb.

  • Profile picture of the author angiecolee
    Love this. Back when I was studying screenwriting, I had a professor that taught similar methods, but I doubt she thought of it as NLP. She encouraged us to avoid adjectives when possible and opt for descriptive action words instead.

    He shuffled instead of walking slowly.

    She chortled instead of laughing derisively.

    They collapsed instead of falling down.

    When I describe things, I try to stick to that wisdom - it's easy to cut down unnecessary words when you vary descriptions and don't rely on adjectives all the time.

    I promise that random ramble was tangentially related. It's the descriptions that make copywriting fun for me - finding different ways to say the same things we've all heard. Creativity, folks!

    Thanks for sharing, Rick!
  • Profile picture of the author Paul Myers
    Now, now ladies. Behave, please.
  • Profile picture of the author Steve Hill
    And how in the world does someone get a phobia about...baked beans? But it was an interesting article.
  • Profile picture of the author ThomasOMalley
    Use all copywriting resources that make your copy read more smoothly so that readers move down your copy like going down a slide. Excellent resources include Richard Bayan's Words That Sell and Joe Vitale's Hypnotic Writing Swipe File.
  • Profile picture of the author Adrian Int
    Saggsee, I believe Bruce was quoting Jennie Heckel during the portion you're asking about. I wouldn't hold him accountable for any bitter taste reading that may have left in your mouth. :-P
  • Profile picture of the author saggsee
    No bitter taste at all. I am asking as a way of how to promote oneself. I have no "proven record" so any advice would be most welcome. I have posted a new thread on the subject but looks tacky lol....but attention grabbing. I am a trained NLP Practitioner and have just recently read a book on Web Copy that being "Web Copy That Sells" Great read and I am quite geared up to start this form of writing but like many newcomers just need a pointer in where to start.....Fiverr is not my way but if needs be??? Thanks...
  • Profile picture of the author debml
    When did this become the critique Jenny Heckel forum?
  • Profile picture of the author sammib01
    Bruce Wedding I do not know you but I love your comments. The Warning was best. I do International Business negotiations and believe me copywriting is different in many countries. The Germans are exact in spelling and use Little emotion, the French, Spanish, Italians and Portuguese use alot of emotion and spelling is secondary. The Russians can't spell and Love to tell looong stories. It changes from country to country. And NLP will work in the US but internationally I am not so sure.

    I Love reading peoples ideas and having a laugh... And I mean ist in a good way. People can be so pleasent and funny while still providing quality useful information.

    Love it. Thanks all and especially Bruce. You make me smile. :-)
  • Profile picture of the author Ken Hoffman
    There is so much to NLP that it is easily misunderstood and distorted, even by people who think they know what it is.

    You really can't make an evaluation on it until you have experienced it first hand. Not by talking about it or reading a book about it. But by interacting with others, in person, using it.

    I have been to many NLP trainings, including Richard BAndler, who many credit as inventing it.

    I'm a certified NLP trainer. Went through about 6 weeks of training 10 hours a day. The only word that describes my experience is transformational. That is, I was a completely different person after.

    Everything I did, I did better after that, including copywriting.

    It helps you sync up your conscious and unconscious thought processes.

    It helps you quantify every tool of communication.

    Yes, there is overlap between NLP and hypnosis. Much of my NLP training worked on Milton Erickson's language patterns.

    Unfortunately, NLP has gotten a bad rap as being manipulative. And many business people who got into it, did so to try to get "control" over other people.

    What it is, IMHO is one of the strongest tools for self-improvement available today.

    And that includes improving your copywriting skills.
  • Profile picture of the author saggsee
    As a quick add on note to Ken's excellent words above regarding NLP getting a bad report at the moment I can confirm that when I have mentioned my NLP Practitioner level to some people I am met with faces that seem horrified. What I think IMHO is that in copy writing and selling for that matter NLP techniques have been used since business begun but only now are we beginning to acknowledge that certain words induce certain reactions.
    People will never buy/subscribe/call unless they are happy to do so, no matter what words we use for copy.
  • Profile picture of the author CopyMonster
    Forget NLP.

    What you want is to CAPTIVATE.

    What you want is to CONNECT.

    And above all...

    What you want is CLARITY.

    Focus on these things and you can drop prospects to their knees, begging you to take their cash.

    Day after day after... well, you get it right?

    Isn’t it FUN to do... have customers shove money in your account night and day?

    CUSTOMERS get better lives. YOU get a big house, fancy cars, amazing vacations (whatever your heart desires)... bam, bam, BAM!

    Write. Get cash. What’s not to like?

    Forget NLP.

    You don’t want to touch that stuff...

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