NLP copywriting power words

If the readers knew nothing about NLP, would it be obvious to them? We'd have to remember what it was like not knowing.

The real question is whether it provides results for her particular niche and customers, and since she is currently #2 on Elance for copywriting, it appears that it does (on Elance at least, in combination with all of the other factors that go into a successful business such as pricing, reliability, accessibility, networking, personality, etc. etc.).

Jennie did say once that she saw a significant, measurable difference in copy conversions after applying the principles of NLP to her copywriting, but without specifics, it's hard to tell exactly how much it helped, or see her before and after examples of it used in marketing copy.

Great timeless advice right there. In a related reference, there is a short book called "Movies in the Mind: How to build a short story" by Colleen Mariah Rae. While it's somewhat specific to the author's particular (and sometimes peculiar) thought processes, there are some good story development techniques throughout.

One useful exercise in particular was how to develop a story (with setting, props, and characters) forward and backward from a specific scene as seen in the mind's eye. It's very useful when a particular scene is desired and there is a need to develop the surrounding story.

When combined with copywriting knowledge, specific desired outcomes, classic story outlines such as the Hero's Journey, persuasive copywriting, and practice, that's a pretty potent blend.

Could you please explain Bruce how you got your first job without I presume a proven record? Thank you

Maxie ... shhhhhhh!!!!!!!!

Hold it down! The thought police are right next door dismantling another post that runs counter to the Fatherland's sense of propriety.

You don't want to get us sent to the camps, do you?

Now pass that nose cleaner, would 'ya?

Interesting theory but incorrect. Harlan is a good friend of mine and he can tell you how good my knowledge of NLP and copywriting is - I've made millions with my copy.

In the NLP co-founders words themselves: "if effective patterns of behaviour of exceptional people could be modeled then these patterns could be acquired by others." That's the whole premise on which they built NLP.

You give less importance to the substance. There is a difference between doing and teaching. Also between conscious learning and unconscious learning. Conscious learning is long, slow and painful - that's why people who just focus on conscious learning take a long time to master copywriting. Unconscious learning can happen much faster - and if you understand the unconscious part of the copywriting, you'll make much quicker prograess.

The problem is most people are not qualified enough with NLP to use it as a tool for self improvement (much less to help others).

The sensory language is one of the easiest cues on what's going on at an unconscious level.

Most people simple can't explain or don't even really know how they do what they do. They can tell you what they THINK they are doing... but in reality it's usually not what they actually are doing.

FINALLY, the reason why people get hypnosis and NLP mixed up all the time is that Bandler and Grinder got famous because they "modeled" the language patterns of Milton Erickson, who was the father of modern hypnosis and a lot of their "quick change" techniques came from that.

But notice: NLP is modeling a behavior... it's NOT hypnosis. Hypnotic language patterns can be effective in copy when used right. Modeling a great copywriter through the use of NLP is something completely different though.

With all that said, I mainly use NLP to get me in a mindstate that helps sharpen my focus. As far as the writing of the copy itself goes - little importance is placed on hypnotic patterns, nested or open loops, anchoring or any other common NLP or hypnotic method.

Instead, I just be selective and only write copy for really, really incredible offers... which is more important than word choice, pacing, and flow combined.