Sales letter page - better to have a separate site for it?

5 replies
I could use some input on this.

My question is: Should I create a separate sales letter website or just create a new page within an existing site?

A client wants to create a sales letter for an online writing course she teaches. Prospects will sign up, then be given links to 1 or 3 audio interviews to listen to online or to download. (Worth listening to because she's a 6x NY Times bestselling author).

The existing site is already a membership site. I'm using DAP as the membership software and Woothemes Canvas as the Wordpress theme. I could use Premise to create a separate page within the existing site.

But to me that feels like it could start complicating things up. There would be prospect names intermingled with customers, and more and more pages to track (there's already 30-something for the course).

Thoughts? What would you recommend?
#combined #letter #page #sales #separate #site
  • Profile picture of the author videolover7
    Depends.

    If you can purchase a domain congruent with your product, that will be a real plus in the minds of your prospects.

    For example, a dog training product. howtotrainyourdog.com would be good.

    Otherwise, just use the current domain.

    VL
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  • Profile picture of the author singhromy
    The answer of your question depends on your blog niche. If you are creating a sales page which falls in same niche of your blog then it's better to create sales page with your blog because you able to lots of advantages like instant traffic, sales, subscription as you hit the publish button your sales page.

    And as far as creating it separately is concerned you can do it if your sales page don't fall in your blog category.
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    • Profile picture of the author dogreene
      Thanks for your responses. ;-)

      As of now, there are no blog posts on the site; only course materials. But I see where you're going with this, and I agree. Assuming she does blog (and she ought to!), I can see where it would draw people in. But then the site would be serving three purposes:
      • Sales letter/ course sales
      • Membership site for the course
      • Blog for creating content and traffic generation
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  • Profile picture of the author dogreene
    Here's another question, too. If I'm going to do this all within the existing membership site, would you just use Digital Access Pass to do all the email correspondence? This client doesn't have an AWeber (or any other autoresponder) account yet. Just for simplicity, it might make sense to use the existing system for now, yes?

    As Einstein said, "Make it as simple as possible, but no simpler."
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  • Profile picture of the author ravijayagopal
    @dogreene,

    To take advantage of all the marketing and SEO efforts, it is better to put them all on the same domain.

    If you want to keep things separate for simplicity, you could have 2 or even 3 separate blogs on your web site (or even on sub-domains)

    1) http://YourSite.com/ - main blog with a theme like OptimizePress for squeeze and sales pages
    2) http://YourSite.com/blog/ (or blog.yoursite.com)
    3) http://YourSite.com/members/ (or members.yoursite.com)

    Or you could combine "blog" and "members" into one blog in case you feel 3 WP installations are too much to handle. And you can use pages and sub-pages to separate out the blog and member content. Like...

    http://YourSite.com/blog/members/
    http://YourSite.com/blog/members/module-1/
    http://YourSite.com/blog/members/module-1/week-1/

    And so on.

    One advantage of keeping the "blog" blog and your "members" blog separate, is that you can trick out your "blog" blog with any theme, social plugins, seo plugins, etc. And that would prevent any conflicts with any theme or membership plugins (like DAP) you would be using on your "members" blog.

    >> If I'm going to do this all within the existing membership site, would you just use Digital Access Pass to do all the email correspondence?<<
    Absolutely. No need to get an Aweber account unless you have a strong and specific reason for doing so.

    See http://DigitalAccessPass.com/documen...dap-vs-aweber/ that explains the benefits of using DAP as your email system.

    Hope this helps.

    - Ravi Jayagopal
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