Copy Writing, Is it really worth it?

by club20coaching

Posted: 12 years ago 18 replies

COPY WRITING

I'm a big fan of copy writing but I wish someone would explain what is so great about it. Please give me a one paragraph reason why copy writing really maters?

#copy #worth #writing

RickDuris 12 years ago

Originally Posted by club20coaching

I'm a big fan of copy writing but I wish someone would explain what is so great about it.

1) You'll never be broke. 2) You're just one sales letter away from a million dollars. 3) You can do it from anywhere in the world.
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Joseph Robinson Banned 12 years ago

Originally Posted by club20coaching

Please give me a one paragraph reason why copy writing really maters?

Why do I feel like I'm in grade school again :rolleyes:. Your copy does your selling for you, plain and simple. If that fact alone is not reason enough to value it, then perhaps you aren't quite ready for this business. Sorry.

Just like third grade 3-5 sentences .
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- club20coaching 12 years ago
  
  Thank you rick!!! wow you are so positive unlike some of the negative Nancy s looking to be negative great response Brother... you anyways...
  
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  Jake Conway
  
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  Joseph Robinson Banned 12 years ago
  
  Originally Posted by club20coaching
  
  Thank you rick!!! wow you are so positive unlike some of the negative Nancy s looking to be negative great response Brother... you anyways...
  
  I resent that, I merely chose to respond with sarcasm . Not being negative at all, realistic really.
  
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  Doceye 12 years ago
  
  I asked myself this same question recently.
  
  It was about 10 and we were lounging on the couch. Out of the corner of my eye I watched on tenterhooks as Lady Gaga tried once again to scratch out a grocery list by herself.
  
  Then, two minutes later: BANG! And I'll be damned if it didn't happen again ... another hit song.
  
  It was then I realized she's the only person I know who makes more money than I do with fewer words.
  
  So there's that.
  
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Mark Pescetti 12 years ago

If you found a slot machine that kept spitting out money, would you use it?

Or just let it gather up cobwebs in the corner?

P.S. Copywriting IS that slot machine...
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club20coaching 12 years ago

Thank you Mark for your response.
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Jake Conway

Website Design In Michigan
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WinstonTian 12 years ago

Well, it's not great.

I mean, if you could "ask" for money, and it
falls into your lap...

Or, more realistically, increase the chance of
money coming into your lap when asking...

Well, it's going to be pretty damn good.
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Cheers,
Winston
The Beginner's Doctor
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Tinkerbell 12 years ago

Copy matters to buyers because it is what explains and defines your product or service to potential customers so they can make a decision between whether or not to buy it. Copy matters to sellers because their customer's buying decision is made based on whether or not they want what you have to offer. In short, both your potential customer's buying decision and whether or not you make money off those decisions hinges on copy.
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- rjweaver10 12 years ago
  
  Copy-writing is so important because it's like the icing on the cake. It's the good stuff that sells the product and makes it tasty. The right copywriter can land you in a very tasty point in your life. I think it has it's ups and downs, but you just gotta keep swimming
  
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Pusateri 12 years ago

It's the only thing that separates us from monkeys.
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CopyMonster 12 years ago

Good question.

Gary Halbert's "Coat of Arms" letter 600 million mailed, many, many millions of dollars collected. Agora, Rodale, Boardroom, Philips... collectively hundreds of millions in revenue a year. Ted Nicholas, billions in revenue over a lifetime of direct response. Joe Sugarman, 20 million pairs of BluBlocker sunglasses sold. All done on the back of direct response copy. Dan " I don't roll outta bed for less than $100,000 per letter" Kennedy. Enough "worth" for ya?
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Scary good...
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gister 12 years ago

give it a try, you cant know how good you are if you dont try...
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colmodwyer 12 years ago

I'm a big fan of copy writing but I wish someone would explain what is so great about it. Please give me a one paragraph reason why copy writing really maters?

If you're already a "big fan" you aught to know what's so great about copywriting. Yowsers!

Colm
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ejunkie 12 years ago

A simple reason why is...

Every business has to market itself or its products or services. That demands communication with its prospects. Which in turn calls for copywriting.

It is important because at the end of the day it is salesmanship..... in print or on radio, Tv, online etc.
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loi77 12 years ago

Good copy makes you money. Period.
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- Steve The Copywriter 12 years ago
  
  Copywriting is great.
  
  I've been at it for over 28 years.
  
  Once you've learned how it's done (and keep working at it).
  
  All you need...
  
  Is a good product or service.
  
  Then you can really make it brilliant.
  
  Steve
  
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deezn 12 years ago

I know that once you learn copywriting you never stop learning. So there is no easy answer. But I need to know, or really really want to know, how long does it take to get proficient?

I'm not looking for an answer here to hold it against you, nor am I looking for something specific. But in general, if you try to apply the craft, how long? 6 months? A year? 2 years?

I've been eyeing Ray Edwards' mentor class hence I wonder, is this a good investment? I have Dan Kennedy's book, Caples, Sugarman, Bly so far.
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