The power of using a product walk-through/demo in a sales video

by Rubes
3 replies
G'day Warriors,

I am around 3 weeks off relaunching a book I have published (released 2 years ago) into a monthly membership website.

I am putting the final touches on the programs sales VIDEO (decided to not use long form sales letter) and was wondering if you think it's a good idea to include a video walk-through/demo of the membership site (using Camtasia screen capture software) as part of the sales video to give the potential customers a feel for the program before making a purchase.

I can't say I have seen many marketers take that approach and was wondering if there was a reason for why many have chosen not too?

Do you feel that it gives away too much information and perhaps reduces the prospects intrigue about the program?

Or do you see it as being beneficial within a sales video, as a way of displaying social proof and content quality?

Your opinion is greatly appreciated.
#power #product #sales #video #walkthrough or demo
  • Profile picture of the author Scott Murdaugh
    Demonstration can be incredibly powerful. Done right, it can be all of the proof that you need.

    Do you feel that it gives away too much information and perhaps reduces the prospects intrigue about the program?
    There's a fine line between teasing and teaching. Think about giving them the "what" but not the "how". The "what" should get them curious enough that they MUST know more, the "how" is what they pay for.

    If you give too much away you kill the curiosity. I'd focus on the proof elements (success stories, satisfied customers) and give them a few "aha" moments, but don't give everything a way. You want to leave them wanting more.

    That's really general advice and the real answer is "it depends", but I'm a big proponent of the power of demonstration in any ad.
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    • Profile picture of the author Mark Andrews
      Banned
      Lovely to see you back here Scott. I've missed you.

      Hopefully we're going to be seeing a lot more of you in the near future?

      Warmest regards,


      Mark Andrews
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      • Profile picture of the author videolover7
        I can't say I have seen many marketers take that approach and was wondering if there was a reason for why many have chosen not too?
        Demonstration is a great technique for hard goods (can you say "Ronco" or "Timex"?), but not necessarily for info products. With info products, it's very easy to ruin the curiosity factor.

        I wouldn't demo the membership site.

        At most, in your video, display some screen prints. Nothing more.

        VL
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