18 {{ upvoteCount | shortNum }}
18 {{ upvoteCount | shortNum }}

Any Worthy Supplement Swipe File Additions?

by MikeHumphreys
13 replies
Hey Warriors,

I was talking with a coaching student earlier this week, explaining how it's very beneficial to newer copywriters to study and model the structure of winning controls. Things like how they position the product... where they introduced bonuses... where they introduce the guarantee, etc... not what specific words they used per se.

The idea being you combine strong strategic structure with your copywriting skills and you have a better chance of writing a winner for your client.

Anyways, they asked me if I could show them any recent online supplement control pieces. Specifically, something written in the last 5 years that doesn't look like a magalog.

I checked my swipe files and struck out on both counts. Same with two other copywriters I know.

I've seen some more recent things online but I can't verify they are winning controls.

Can any of you help? If so, just post a link here or send me a PM.

Thanks in advance,

Mike
#additions #file #supplement #swipe #worthy
  • Profile picture of the author ewenmack
    Mike,

    Here's more of a research tool rather than actual swipe worthy health supplement ads.

    At Spyfu.com, you can see what search term or domain
    has been running paid ads over a period of time.
    It shows you the actual paid per click ad.

    Here's a link to an example...

    bilberry with lutein

    The search term is bilberry with lutein .

    In the in the colored spots, click on any of them and a window
    will pop up showing the ad for that date.

    It also shows costs per click for your term.

    We can assume the higher cost per click the advertiser
    is going to be monitoring the ads better than cheaper ones.

    And on those higher cost per click that have the same ads running
    over a longer period of time we can also assume they are their controls.

    You may already know Spyfu, but in case you don't , it may help your student.

    Best,
    Ewen
    {{ DiscussionBoard.errors[6390112].message }}
    • Profile picture of the author Mr. Subtle
      I know you requesting ONLINE samples, but the following one is pretty interesting. It's a 1/2 page vertical ad that has been appearing once a week in our local paper for the past 3 (4-6) months.

      Here's a quick low-rez look at it:



      The high-rez version in mind-blowing 20th century black & white is here:

      http://www.marketingbrainfarts.com/ad.pdf

      As you can see it's the ad that appear this past Monday.

      Read/look closely and you'll see 4 unusual things:

      1. Price is never mentioned in the ad.
      2. No company name.
      3. No website url.
      4. Only a toll free number is listed
      Signature

      {{ DiscussionBoard.errors[6393370].message }}
      • Profile picture of the author idoitbigtime
        that a great Sample
        i use by my self alot of Copywriting from Radio ' TV & Papaers
        The Best Headlint are in the Radio
        they made for take the attention of the most intargeted audience
        Use the Offline for the Online is a great Way to Learn

        Originally Posted by Mr. Subtle View Post

        I know you requesting ONLINE samples, but the following one is pretty interesting. It's a 1/2 page vertical ad that has been appearing once a week in our local paper for the past 3 (4-6) months.

        Here's a quick low-rez look at it:



        The high-rez version in mind-blowing 20th century black & white is here:

        http://www.marketingbrainfarts.com/ad.pdf

        As you can see it's the ad that appear this past Monday.

        Read/look closely and you'll see 4 unusual things:

        1. Price is never mentioned in the ad.
        2. No company name.
        3. No website url.
        4. Only a toll free number is listed
        Signature
        "How To Make $100+ A Day On Facebook
        With Only 30 - 60 Mins Work!" (step by step)
        {{ DiscussionBoard.errors[6396866].message }}
      • Profile picture of the author BrainCopy
        Originally Posted by Mr. Subtle View Post

        I know you requesting ONLINE samples, but the following one is pretty interesting. It's a 1/2 page vertical ad that has been appearing once a week in our local paper for the past 3 (4-6) months.

        Here's a quick low-rez look at it:



        The high-rez version in mind-blowing 20th century black & white is here:

        http://www.marketingbrainfarts.com/ad.pdf

        As you can see it's the ad that appear this past Monday.

        Read/look closely and you'll see 4 unusual things:

        1. Price is never mentioned in the ad.
        2. No company name.
        3. No website url.
        4. Only a toll free number is listed
        WOW that's a great peace... I actually suffer from IBS and
        while reading through that, I almost grabbed my phone haha.
        No but seriously, that's a great example. I just added it to my
        swipe file.
        {{ DiscussionBoard.errors[6396947].message }}
  • Profile picture of the author J. Barry Mandel
    It's been a long time since I've poked my head back inside the copywriting subforum, but
    if anyone else can chime in and add any examples I'd definitely appreciate it too
    Signature
    {{ DiscussionBoard.errors[6395025].message }}
    • Profile picture of the author wilmath
      The health field has been Carline Anglade-Cole's bread an butter. She has consistently beat controls and occupied the top spot in several categories. Here is the link to her website where you can download a swipe file of one of her controls with one caveat...

      Kick-Butt Controls

      You have to pay for it.

      Bet that cut down on the requests.

      However, You can download her Oprah package for free and it is packed with
      plenty of inspiring copywriting.
      {{ DiscussionBoard.errors[6395111].message }}
      • Profile picture of the author ewenmack
        Carline's look like magalog's in my opinion, when Mike asked for
        "doesn't look like a magalog"

        Best,
        Ewen

        Originally Posted by wilmath View Post

        The health field has been Carline Anglade-Cole's bread an butter. She has consistently beat controls and occupied the top spot in several categories. Here is the link to her website where you can download a swipe file of one of her controls with one caveat...

        Kick-Butt Controls

        You have to pay for it.

        Bet that cut down on the requests.

        However, You can download her Oprah package for free and it is packed with
        plenty of inspiring copywriting.
        {{ DiscussionBoard.errors[6395133].message }}
        • Profile picture of the author MikeHumphreys
          Ewen, I'm not familiar with Spyfu so I'll have to check it out more closely. Thanks for the heads-up on it.

          Originally Posted by ewenmack View Post

          Carline's look like magalog's in my opinion, when Mike asked for
          "doesn't look like a magalog"

          Best,
          Ewen
          I agree. I've bought a few things from Carline's site over the years but I've never seen anything she's written that wasn't a magalog. She was one of Makepeace's first students and has gone on to become a great copywriter herself too.

          Take care,

          Mike
          Signature
          Kickstart Your Copywriting Business: How To Get Loads of New Clients FAST!

          Kick-A$$ Eight-Figure Producing Copywriting Gun For Hire | Marketing & Copywriting Blog
          {{ DiscussionBoard.errors[6395246].message }}
          • Profile picture of the author ewenmack
            Glad to be of help Mike.

            Let's just say I still "owe you" for what you've done for me in the past.

            Best,
            Ewen

            Originally Posted by MikeHumphreys View Post

            Ewen, I'm not familiar with Spyfu so I'll have to check it out more closely. Thanks for the heads-up on it.



            I agree. I've bought a few things from Carline's site over the years but I've never seen anything she's written that wasn't a magalog. She was one of Makepeace's first students and has gone on to become a great copywriter herself too.

            Take care,

            Mike
            {{ DiscussionBoard.errors[6395318].message }}
  • Profile picture of the author colmodwyer
    Not sure how well this is doing, but I see it a lot:

    4 Dangers Destroying Men

    Same here:

    5 Simple Steps to a Healthy Prostate

    This isn't a supplement offer, but it's doing really well I hear:

    You can prevent, and even reverse, heart disease . . .

    Colm
    Signature
    {{ DiscussionBoard.errors[6396851].message }}

Trending Topics