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Anyone Know The Elements of an Offer that Frank Kern suggests?

by redhill
11 replies
Creating a bullet list of all the possible elements I can incorporate into an offer.

Unfortunately, I don't have the cash to get Kern's Mass Control, Infomillionaire, etc.

However, I ran into a video by him and he lists 5 things:
Create Scarcity, Legitimize the Scarcity, Make the Offer Irresistible, Give them a reason you're making the offer, and Give them a reason to act now.

Does anyone know what product this is from?

Can anyone give me the entire list of components for his formula for creating a compelling offer?

Looking for as complete a list as possible if at all possible!

Thanks in advance for any insight as this is very important to me and for my projects!
#elements #frank kern #offer #suggests
  • Profile picture of the author videolover7
    Hopefully you're not under the impression that any one marketer has some exclusive list of offer elements. Fact is, they're well known among copywriters.

    Elements of an Offer:
    • Here's What You Get
    • Establish Value
    • Bonus
    • Price
    • Trivialize Price
    • Guarantee
    • Risk Reversal
    • Scarcity
    VL
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  • Profile picture of the author masterz
    use the AIDA principle,
    give a genuine "reason why" for each of A.I.D.A.

    that should get you going

    all the best
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    • Profile picture of the author shawnlebrun
      I think in Frank's case... the offer usually takes a back seat to the
      starving crowd he's going after.

      If you step back and look at the big picture, you'll see all the top
      internet marketers all promoting each others stuff.

      So, they each have access to millions of eager "make money fast"
      type buyers.

      And since the biz opp/make money market is such a rabid market,
      you can even have a poor offer... yet the starving crowd will still
      bite.

      Yes, the offer you present is important, but so is the crowd you're
      going after. That's more important in most cases. If you have a rabid
      crowd, even a mediocre offer can do well.

      But an incredible deal to a not-so-warm crowd can go unnoticed.

      My 2 cents...
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      • Profile picture of the author Rezbi
        Originally Posted by shawnlebrun View Post

        I think in Frank's case... the offer usually takes a back seat to the
        starving crowd he's going after.

        If you step back and look at the big picture, you'll see all the top
        internet marketers all promoting each others stuff.

        So, they each have access to millions of eager "make money fast"
        type buyers.

        And since the biz opp/make money market is such a rabid market,
        you can even have a poor offer... yet the starving crowd will still
        bite.

        Yes, the offer you present is important, but so is the crowd you're
        going after. That's more important in most cases. If you have a rabid
        crowd, even a mediocre offer can do well.

        But an incredible deal to a not-so-warm crowd can go unnoticed.

        My 2 cents...
        Absolutely.

        The fact it's Frank Kern making the offer is probably enough for people to jump on whatever he's selling.
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  • Profile picture of the author Wytnyt
    Read Cialdini's book Influence... It has some if not most of the things Frank does on his launches.
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    • Profile picture of the author redhill
      Thanks to everyone who replied!

      The thing is...I am aware of all of this.

      My specific questions are:

      1. Does anyone know exactly what Frank Kern info product these elements of an offer were detailed in?

      2. If you have that product, could you list all of the elements that Frank specifically states should be included in an offer?

      Thanks again to anyone who can help!
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  • Profile picture of the author netvicar
    Howdy RH. I don't normally 'plug' other copywriter's works on forums (it seems sleazy) but this is a page worth bookmarking, if not printing:

    21 Incredible Copywriting Formulas (I Use)

    The author is also a warrior member. Hope he doesn't mind the attention.

    As far ask Kern's product goes, if you can pm specific details about the video I might be able to help narrow the search for you.

    Andre
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  • Profile picture of the author netvicar
    Bummer. For some reason warrior notifications are no longer reaching me. And the video did not stay online long. Copyright infringement got it shutdown. Maybe once you can pm you can let me know what the product contains and we can work backwards at identifying it.
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