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Painting themselves as morons

by videolover7
11 replies
Ever notice how some marketers paint themselves as morons when creating urgency?

Consider this one...

I may raise the price or even close this offer without notice.Why? Because you really are getting a HUGE value for a ridiculous investment of $97.
What's that supposed to be... seller's regret? LOL

VL

(Yes, I understand it probably works.)
#morons #painting
  • Profile picture of the author Smart Wordsmith
    Very true! Unfortunately statements like these make people BUY because it triggers their greatest fear: the fear of losing.
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  • Profile picture of the author My220x
    Should have put "ridiculous low investment" as in my mind right now it's saying that the price is outrages.
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  • Profile picture of the author Wytnyt
    There's also the "this video (which will not be online for long)..." and the 24-hour offer expiration.
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    • Profile picture of the author videolover7
      Originally Posted by Wytnyt View Post

      There's also the "this video (which will not be online for long)..." and the 24-hour offer expiration.
      Those are obvious scarcity ploys, but they don't reflect poorly on the marketer's mental state.

      Speaking of deadlines, I'm reminded of Clayton Makepeace's insightful statememt, "Believe me, nothing works as well on the web as deadlines."

      VL
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  • Profile picture of the author Punit12
    Hahah..This was really a Height of AD.
    But cant ignore that, this ad will surely make me wonder for a while.
    lol
    Signature

    Punit Kansara
    Seo Strategist
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  • Profile picture of the author The Marketeer
    Originally Posted by videolover7 View Post

    Ever notice how some marketers paint themselves as morons when creating urgency?

    Consider this one...


    I may raise the price or even close this offer without notice.Why? Because you really are getting a HUGE value for a ridiculous investment of $97.
    What's that supposed to be... seller's regret? LOL

    VL

    (Yes, I understand it probably works.)
    I saw that ad somewhere recently as well. Now what was the offer?

    Anyway, how can you tell for sure that it was written by a marketer?

    Isn't it also possible that it could've been written by a ....

    Copywriter?

    And you haven't even provided a link to the whole ad so we can check if the scarcity tactic was built up throughout the copy or if it was just one sentence as you quoted it.
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  • Profile picture of the author Crimson Duo
    There's definitely an opportunity for someone to sell training in creating legitimate urgency in your copy...
    Signature
    Check out the Silver-haired marketers' blog - JackieJohnsononline.com
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  • Profile picture of the author Andrew Gould
    The advert it's from, or at least the first one Google brought up for it, is:

    Brad Callen's SEO Mindset eBook

    I think it was written by Michel Fortin.
    Signature

    Andrew Gould

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  • Profile picture of the author Bruce Wedding
    I wrote it for Brad. Today, I might have done it differently but that was a few years ago. We always look back at our copy and wish we'd have done things differently.

    As far as I recall, it converts well and I do know it's a great product.

    Urgency is a tough emotion to invoke on digital products, no doubt. But you do have to try.

    I don't really appreciate being called a moron though

    Here's what I know. I was paid thousands to write it by a guy who makes millions. And at the world Internet Summit in San Francisco, I received dozens of compliments and clients from it by others who make millions. What have you done?
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  • Profile picture of the author The Marketeer
    Another thing that some people don't realise is that some marketers like Jay Abraham, Dan Kennedy, Frank Kern, Armand Morin, Dean Jackson, Yanik Silver, Ryan Deiss, Eric Louveire and Jason Fladlien etc. are very good copywriters in their own right.

    They've made millions by writing copy for their own products and also for others.

    They could teach copywriters a few things about copywriting.
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    • Profile picture of the author videolover7
      My apologies.

      My intention was to talk in generalities, not single any specific person out.

      VL
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