Are you a copywriter?

Good Point! But there are many members who come here to "discuss" the art and are new to it. Correct me if I'm wrong...

But, I think your post was in regards to novice or non-copywriters offering critiques and advice to people who post here asking for it.

right?

Everyone should be honest but at the same time everyone has to start somewhere bro.

This is where a lot of people come to learn!

And for all you new copywriters out there write away, get critiques, then put it to the test with split testing!

Ah, but what of us who would love to copyright in the future, understand the basic mechanics of the craft, but wish to learn more from the masters that exist on this forum.

We still may be able to offer advice to others - we may, for instance, know something useful about how a certain type of manager reacts to a sales letter - so why should we not offer valuable opinions? Yes, there are some spammy posts creeping in, but they soon disappear thanks to the nature of this forum

But some of us wish to pick some brains, and what is wrong with posting and asking for a critique?

Bah, I was taking a break from writing about copyrights, must've been playing on my mind

Doesn't look so good now, first spelling mistake on here, I think

Ah well.

How can he tell how experienced they are, however, just because their opinion clashes with his own? Are there some simple rules that a copywriter needs to follow? And surely these rules are there to be broken...

Which begs the question, who is existentially a copywriter? Does anybody confer a title like, I dub thee, sir Mr. copywriter. Jouster of words, champion of literature, proficient in the art of stringing words where they seem to not to belong to each other.

I'm curious because I'm not a copywriter.

What if a copywriter posts their opinions about topics they are intellectually challenged about?

Should we then ask copywriters to stop posting their opinions about non copywriting topics as well?

I understand your feelings VL

I at times feel the same way when I read certain responses to threads. However, we have little to do about it. There are regulations/rules on forums. I, however, have not come across one that forbids forum members from expressing their opinions about certain issues raised in threads. I am a copywriter too. I tolerate them and try to help them by responding to a threads like I am doing.

We should not feel too tired to correct our fellow warriors. They are more knowledgeable than we are in some other areas. Let us enlighten them. They will also enlighten us in another sub forum.

Now, there is a difference between copywriting and article/content writing. Content is mere subject matter. In a forum like this one our main subject matter(content) are articles. We do not use articles to directly sell something. There is, therefore, no copywriting done when writing articles.

I know one of the cheapest and effective ways of attracting web traffic is through article marketing. One could write articles and post them on syndication sites. The articles are, conditionally, supposed to have a back link to the web site of the author. In that way the author has chance to get web traffic to his site, Articles, I repeat, are not meant to sell directly. They could assist in the process of making sales by attracting prospects.

A Copywriter is a person who writes words for advertising purposes. Copywriting is any writing that offers a product or service for sale. Copywritten material is strictly intended to SELL something. It might be in a form of a sales letters, advert, brochure, product description etc.

An article can be written within an hour.

A sales letter, on the other hand, might take several days or weeks to craft.

A copywriter must thoroughly know the product he sells. This knowledge will help him skillfully derive benefits from its features.

He/she must understand the audience he/she writes for. He/she has to determine the age group, sex, earning power etc of prospects. He/she must figure out their wants and needs. This will enable one tone his/her letter appropriately.

To write persuasively, the copywriter comes up with attention- grabbing headings. He/she makes strong promises which he/she later proves in the body of the letter.

The copywriter follows a hidden structure to excite his/her prospect from one level to another. Hidden because its parts are never mentioned in the letter. A trained copywriter, however, can isolate, identify and name them.

He/she rationalizes the prospects' buying decisions and throws stunning emotional blows to finish his/her opponent off. He/she uses guarantees and premiums to quench any remaining resistance to buy.

The copywriter steps on his/her defeated opponent's motionless body with one leg. He proudly and victoriously raises his hands --- the sales is irresistibly sealed.

In a nut shell a copywriter does his/her work that way and makes fat checks land on his clients' table.

The power of copywriting is beyond measure. Can you imagine that the most successful sales letter ever written earned one company over a billion dollars? The sales letter was promoting a journal! This highly persuasive and irresistible sales letter was written by Martin Conroy.

No wonder earnings from copywriting projects are higher than those from article writing ones. The determining factors, among others, are the amount of time it takes to write one letter and the earnings one letter could bring.

Why do some warriors make the mistake of calling article writers, copywriters?

The word copy could be attached to a lot of things. A copy of that book, newspaper copy, copy of an article etc.

Why not calling a writer of a copy of an article a copywriter?

Well, the answer is given above --- one is meant to SELL something the other is not.

A word of advice for those who might not be enough knowledge in a subject --- try to get some basic knowledge of a subject under discussion by doing a bit of research before posting your response.

I hope this helps our fellow warriors who are not copywriters --- a copywriter is not an article writer!

It is your penultimate sentence that really says it.

Do you research! By all means contribute if you can actually have something to add, but I would never correct or give advise to someone about American Football, for instance.

From my point, the differences between the two come down to one thing:

An article educates, it tells the reader more about a subject so they can feel enlightened.

Sales copy persuades, it comes as close as it possibly can to physical forcing them to buy using simple words.

A great article, therefore, is not as far from copy as you may think - inform them the right way, and they're going to want your product, aren't they?

The way I see it is..

A copywriter is: One who is writing something to get a reader/prospect to TAKE AN ACTION or BUY something.

A content/article writer is: One who is writing something to EDUCATE the reader/prospect on a subject.

I know there are a more factors, details, aspects, and responsibilities that define and distinguish these two roles, but this is the most basic definition I currently understand about them.

As always, my mind is open for learning.



Darin Walker

It's amazing to me the insignificant things people spend their time and energy arguing about. Then again, when you start a thread with an ultimatum with no authority, I guess people will respond. Ironically, I highly doubt that starting this thread will do anything at all to gain compliance to your request.