Shrewd Involvement Device
It gnawed on me.
"Why was the math upside down."
"What was the copywriter thinking"
To figure it out, the reader has to do some work.
And if they are over 50 they have just helped
put themselves into the target market.
Attachment 13931
This is from a post card that was sent locally to sell
Firemed insurance which is an ambulance insurance. There
were two other pictures showing people over 50.
"Why was the math upside down."
"What was the copywriter thinking"
To figure it out, the reader has to do some work.
And if they are over 50 they have just helped
put themselves into the target market.
Attachment 13931
This is from a post card that was sent locally to sell
Firemed insurance which is an ambulance insurance. There
were two other pictures showing people over 50.