Losing People At The Order Page? (physical product)

Spike, send us a link to your sales page. I'm interested to see it, and see the continuity from one page to the next.

The one thing I will say based on the order page alone: I think all of those gold badges reeks of desperation.

"Look at all the gold badges I have! You can trust me, really!"

That's the feeling I got when I opened it up. Also, your guarantee. Instead of re-telling them, make a quote box that says something like the following:

"I, Mike ______, offer a completely unconditional 120% moneyback guarantee, if you are not 100% happy with this product. No questions, no hassle - just your money back."

Then include a signature.


That way it looks less like you're still trying to sell them, and makes it look more personal and honest (a signature always looks trustworthy). Try it, and see what happens.

Also, get rid of some of those gold badges. And make the buy button smaller - it's like a giant on that page (annoying to the eye). Do these things and see what happens.

The format looks the same as your sales page
The only fat loss, health and diet resource you'll ever need!
but I would test sending them straight to the Paypal page.

>>>Having Everything You Need To Get In Shape

This sounds like WORK as soon as I buy your product.

Instead... talk about immediate gratification. Something like (and this is just an example)...

"You're just minutes away from dining on your first delicious fat-melting recipe, etc..."

Show pictures of recipes and have captions mentioning low prep times.

The other thing is... restate the offer.

"Yes Mike... I want to get X benefit right now!

I understand....

I'm getting X...

I'm receiving Y...

My investment is completely risk-free, etc... "

Make it look like one hell of a package for a bargain investment. Restate why your offer is different from everything else out there.

8% click-through to the order page is quite good. Your order page is lacking some vital elements that's needed to give them the encouragement to complete the order process. Try doing the following:

Remind them of the main benefits they'll be receiving on the order page for e.g. say something like:

List all the different components. Assign each element a realistic monetary value. Add them all up at the bottom and then compare it to the price you're charging which will make it seem like they're going to get incredible value.

Don't forget to mention on the sales page, how much and how long it took you to gain all this knowledge so it appears like they'll be saving all that time and expense involved in learning these secrets.

Next, put the money back guarantee details in a good sized font in a Johnson Box.

Replace the big yellow order button with a smaller one and put it right at the bottom of the page.

Branding the order page would be a good idea. I've seen that done a lot.

Have you thought of creating a shorter free lead generation report and expanding the main product into more advanced level products or one to one coaching sessions where you can charge more down the line?

Also install an exit pop script or plugin on the main page and offer them a free report to get them to opt-in to your list and create a set of email follow up messages to get them to take action.

P.S. You might want to widen your sales page a bit as it's cutting off some of the text. That doesn't look very professional. Also lose the part where you say you're not a sales professional. It makes you sound like an amateur.

You're welcome!

If you're using Paypal, it might be better to do what Joe suggested, which is to link it directly to the paypal checkout but first summarise the main benefits as I stated again at the bottom of the main sales page and stick the guarantee box and order button below it.

mike,

i've tested order pages in many different ways... and believe it or not, i
used to get a better conversion rate and more orders when i simply
sent people right to the payment processor page... for example paypal
or clickbank.

often times, the more hoops and pages you have someone jump through,
the more people you'll lose.

here's an old order page i had YEARS ago before i sold my biz...
it simply used to list out the guarantee and what the got...

Simple Steps Priority Order Form

I tested that against sending people straight to the payment
processor... and that almost doubled my conversion rate
versus sending them to the order page first.

so, try sending them to paypal or clickbank first... whichever
you use.

what i do is now use the P.S at the bottom of my sales
letters to reaffirm what they get, the guarantee, etc...
basically the info you'd put on the order page anyways,
simply removing the extra step in the process...

You need a video on that page, bro. If well done, that's got to help to some degree.

I didn't look at your page, but I will tell you one thing from experience. I myself click on "Order Now" sometimes just to see if the price will show up. Is your price present on the first page? If so, then I guess you will have to take other's suggestions above.

Have you thought about a real time chat widget on that page? We've tried that and it's helped close quite a few visitors on the fence.