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Dan Kennedy's 8 Steps To Influence...

by arfasaira
20 replies
Dan Kennedy just posted this up in Facebook - I thought I'd share as it's fascinating:

'There are eight crucial things you should be focusing on when you are writing to influence any person or group on earth. these are:

- Attraction
- Connection
- Involvement
- Fealty / Loyalty
- Retention
- Ascension
- Sales / Purchasing
- Acceptance of our Avoidance Position(s)

The more of these you hit with your writing, the more INFLUENCE you will have over your herd.

How can you determine if you are hitting these benchmarks? Here is the test. See if you pass it:

1 - They must be --Fascinated-- with you (or the people you are writing about).
2 - They must feel they share common values with you.
3 - they must believe you care about them.
4 - They must perceive that they are getting value from the relationship they develop with you.

If you can look yourself in the mirror, and answer YES to all the above, then I will look forward to seeing you in Forbes 500 very soon.'


I've never heard of Fealty, but heck this is awesome!
#dan #influence #kennedy #steps
  • Profile picture of the author marciayudkin
    Acceptance of our Avoidance Position(s)
    Do you know what he means by this?

    Thanks,
    Marcia Yudkin
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    • Profile picture of the author arfasaira
      Originally Posted by marciayudkin View Post

      Do you know what he means by this?

      Thanks,
      Marcia Yudkin
      I'm afraid I don't - I've taken the quote per se from his Facebook page but have posted a question about it

      My guess (I could be totally wrong) is that he is referring to the 'fork in the road' whereby you accept that by not taking action, you're staying stuck and this means that X,Y,Z could happen as a result of you staying stuck in the future...
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    • Profile picture of the author Rezbi
      Originally Posted by marciayudkin View Post

      Do you know what he means by this?

      Thanks,
      Marcia Yudkin
      I could be wrong, but...

      You know how we try to avoid certain things in life, like responsibility/ taking the blame? I think that's what he means.

      You know how alcoholics are told to accept they have a problem before they can deal with it? That's what it sounds like to me.

      If you are unable to accept certain things, you can't deal with them.
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      • Profile picture of the author arfasaira
        Dan's just replied:

        ''Acceptance of Avoidance position is the balancing factor in overcoming reader hesitation. We have to commiserate before we can inspire past an avoidance position. - Its the "We've all been there", and "I'm just like you in your hesitation" and "Its not wrong that you feel that way. Just look at me,, I feel that way too". -- Simple examples: "I agree. Its too hot to work today. And I'm going to get it over with as fast as possible by..." "Yeah, I don't wanna to do that either. So my little trick..." -- You will never lead anyone through a pain point unless you demonstrate that it is shared. They must accept their avoidance position in order to reattach to the 'follow the leader' behavior instead of being stuck in the "following this leader is hard......".

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        • Profile picture of the author Rezbi
          Originally Posted by arfasaira View Post

          Dan's just replied:

          ''Acceptance of Avoidance position is the balancing factor in overcoming reader hesitation. We have to commiserate before we can inspire past an avoidance position. - Its the "We've all been there", and "I'm just like you in your hesitation" and "Its not wrong that you feel that way. Just look at me,, I feel that way too". -- Simple examples: "I agree. Its too hot to work today. And I'm going to get it over with as fast as possible by..." "Yeah, I don't wanna to do that either. So my little trick..." -- You will never lead anyone through a pain point unless you demonstrate that it is shared. They must accept their avoidance position in order to reattach to the 'follow the leader' behavior instead of being stuck in the "following this leader is hard......".
          Well, that clarifies things. :confused:
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          • Profile picture of the author videolover7
            A new language element... big whoop. Same-o, same-o.

            Note to copywriters: don't let yourself be played like a fiddle at the Saturday night square dance.

            VL
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  • Profile picture of the author CopyMonster
    Dan (I don't have a cell phone or an email account) Kennedy on Facebook... LOL. Dang! That Zuckerberg sure is influencing with his facepage thing-a-majiggy.
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    Scary good...
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  • Profile picture of the author TheSalesBooster
    ^this. He just reworded something that was simple for a reason and turned it a confusing mess.
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    • Profile picture of the author marciayudkin
      ''Acceptance of Avoidance position is the balancing factor in overcoming reader hesitation. We have to commiserate before we can inspire past an avoidance position. - Its the "We've all been there", and "I'm just like you in your hesitation" and "Its not wrong that you feel that way. Just look at me,, I feel that way too". -- Simple examples: "I agree. Its too hot to work today. And I'm going to get it over with as fast as possible by..." "Yeah, I don't wanna to do that either. So my little trick..." -- You will never lead anyone through a pain point unless you demonstrate that it is shared. They must accept their avoidance position in order to reattach to the 'follow the leader' behavior instead of being stuck in the "following this leader is hard......".
      Wow, clear as mud.

      And by the way, whoever replied was undoubtedly not Kennedy. Kennedy doesn't even use email. He has others do it for him.

      Marcia Yudkin
      Signature
      Check out Marcia Yudkin's No-Hype Marketing Academy for courses on copywriting, publicity, infomarketing, marketing plans, naming, and branding - not to mention the popular "Marketing for Introverts" course.
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      • Profile picture of the author arfasaira
        Originally Posted by marciayudkin View Post

        Wow, clear as mud.

        And by the way, whoever replied was undoubtedly not Kennedy. Kennedy doesn't even use email. He has others do it for him.

        Marcia Yudkin
        This was via Facebook - but it's been explained VERY badly - so nope, I don't think he posted it.

        I'm just as confused!
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        • Profile picture of the author JakeDaly
          Thanks, Arfa!
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        • Profile picture of the author Rezbi
          Originally Posted by arfasaira View Post

          This was via Facebook - but it's been explained VERY badly - so nope, I don't think he posted it.

          I'm just as confused!
          Don't worry, Arfa, I'm not blaming you. And I'm sure no one else is, either.

          It's not your fault the that - whoever - can't write worth a dinky.
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  • Profile picture of the author deezn
    Are you sure that's even a DK or GKIC facebook account? I don't see it on Glazer-Kennedy's facebook page, and as far as I know Dan Kennedy doesn't have an individual facebook account.

    Plus I heard recently that GKIC was sold to someone else (hence you see a lot of non-Kenndy/Glazer people involved now).
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    • Profile picture of the author arfasaira
      Originally Posted by deeznuts View Post

      Are you sure that's even a DK or GKIC facebook account? I don't see it on Glazer-Kennedy's facebook page, and as far as I know Dan Kennedy doesn't have an individual facebook account.

      Plus I heard recently that GKIC was sold to someone else (hence you see a lot of non-Kenndy/Glazer people involved now).
      You'll see it under Dan Kennedy Marketing: https://www.facebook.com/DanKennedyMarketing
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      • Profile picture of the author deezn
        Originally Posted by arfasaira View Post

        You'll see it under Dan Kennedy Marketing: https://www.facebook.com/DanKennedyMarketing
        That is NOT Dan Kennedy.

        The 8 Steps to Influence may indeed be DK's originally, but that page, and whoever answered you, is not Dan Kennedy. Plus anyone who has read a lot of DK recognizes the language on that page as not his. He has people post for him but they post in his voice (or what he writes). Plus that page is riddled with typos and grammatical errors.

        In fact, when you click his URL it takes you to Dan Kennedy Auctions' ebay page. I've bought from DKA before on ebay. His ad said he has a license to sell the stuff, but then I read recently Dan himself casually dismissing the many ebay sellers who sell pirated stuff.

        Dan Kennedy Auctions is based in San Diego, and while I was on their list, one day they changed the sender from Dan Kennedy Auctions to just Dan Kennedy. I found that misleading and immediately unsubscribed.

        If it was really DK he'd have more than 1,100 subscribers by the way
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  • Profile picture of the author CopyMonster
    Confused? It's Dan doing his authority positioning routine. Wanna know the deal? Then ya gotta buy the ticket.

    My read (and I could be wrong), is that to get someone to hitch their wagon onto yours and follow you along to their "happy place" (ie. buy your stuff), you need to show you're not much different from them, that you were once like them, you understand them and any feelings they have are perfectly valid. The difference for you now is that you've figured it out.

    It's not absolutely necessary, but can certainly help your cause. It relates back to self esteem issues prospects have ie. sure it works for you, because you're XYZ, but not me. This "thinking" ("thinking" because often it's not conscious), is one form of resistance you need to overcome to facilitate the sale. Essentially, you are reassuring your prospect, that everything is okay, this will work for them ie. taking them past their "avoidance position".

    Like VL says, there are many marketers who espouse the same just under different labels.
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    Scary good...
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    • Profile picture of the author copyassassin
      Originally Posted by CopyMonster View Post

      there are many marketers who espouse the same just under different labels.
      CopyMonster,

      I find this statement to be so true.

      For example, one definition of culture is sharing the same language. And in Planet Dan there are certain terms that are unique to Dan and his story. For example, "Herd" & "iron cage". If you're a GKIC member, you know those terms.

      So when Dan writes about "Fealty" or "Acceptance of our Avoidance Position(s)" is a cultural thing that resonates with his tribe. Like you gotta be one of them to get it. It creates curiosity to find out more, which is what the OP did. Successful post.

      I find that most successful thought leaders have word phrases that are unique to the tribe they lead. I know this isn't the most high brow example, but it works: Perez Hilton. Another is In-N-Out burgers and their "Animal Styles" burgers, which isn't listed on their menu.

      And then there are masters like Larry David.

      As an American Jew I identify with him. Phrases like " "Yada, yada, yada", "No soup for you", "Not that there's anything wrong with that", "master of my domain", "pretty pretty pretty good" all come from him in some shape, way or form.

      Heck, even the Mal aka "The Copy Nazi" swipes the term because a certain segment of the market can immediately get his vibe with his warrior name alone. Brilliant. It's a license of personality.

      We should all be working on our own catch phrases and put them in our posts and sales copy to call and unite our own tribes.
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      • Profile picture of the author Steve The Copywriter
        I think it's just a take on the "Feel, Felt, Found close"

        I know how you feel...

        I felt the same way...

        But I found...


        Steve


        P.S. A cynical example might be -

        "I know the guru's feel there are always new secret discoveries. I felt I had to know what they were. But after spending 28 years and over $127,000 on all their courses. I found there really is nothing new. It's all just a rework of the old sales and copywriting books and techniques available for around $10.00 on amazon"
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        http://www.warriorforum.com/warriors...right-now.html
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      • Profile picture of the author CopyMonster
        Originally Posted by copyassassin View Post

        I find that most successful thought leaders have word phrases that are unique to the tribe they lead. I know this isn't the most high brow example, but it works: Perez Hilton. Another is In-N-Out burgers and their "Animal Styles" burgers, which isn't listed on their menu.

        And then there are masters like Larry David.

        As an American Jew I identify with him. Phrases like " "Yada, yada, yada", "No soup for you", "Not that there's anything wrong with that", "master of my domain", "pretty pretty pretty good" all come from him in some shape, way or form.

        Heck, even the Mal aka "The Copy Nazi" swipes the term because a certain segment of the market can immediately get his vibe with his warrior name alone. Brilliant. It's a license of personality.

        We should all be working on our own catch phrases and put them in our posts and sales copy to call and unite our own tribes.
        Yep. It's a definitely powerful tool. As a thought leader, it's probably required.

        Creating your own "speak" communicates a number of useful things: you're different, you know something they don't (which fires off what I call the "grass is greener" instinct and pulls them toward you), and the feeling this is indeed something "real" (same effect when you name something eg. The Charlie Sheen Effect). (There's something else, but I'll leave it for another time)

        Also from the perspective of personality/character... it strengthens a person's perception of the author/creator by offering depth/dimension along a specific line of thought.

        Some of the best marketers use it - who in the IM space doesn't know about "Moving the Free-line" and "Results in Advance"? So why not with your/client's copy?
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        Scary good...
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  • Profile picture of the author shelleyluzaich
    Always an interesting discussion when Den Kennedy is involved.
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