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Double edged sword question... What kind of main headlines...?

by Mark Andrews Banned
5 replies
Which main headlines are you most attracted to?

Can you provide any examples?

And what kind of main headlines are you most repelled by?

Again, can you provide any examples?

And why do you feel the way you do one way or the other? What is the reasoning behind your feeling of being attracted to one sort of main headline over another type of main headline?

Just out of mild curiosity... I'd be interested to read your replies.

Thanks,


Mark Andrews
#copywriting headlines #double #edge #headline copy #headline copywriting #headlines #kind #main #main headline #main headlines #question #sword
  • Profile picture of the author videolover7
    I like headlines that include an incongruency.

    Why?

    Because when accompanied by a strong benefit, they're real good at compelling prospects to continue reading.

    Example?

    This famous one by John Carlton,

    “Amazing Secret Discovered By One-Legged Golfer
    Adds 50 Yards To Your Drives, Eliminates Hooks and Slices…
    And Can Slash Up To 10 Strokes From Your     Game Almost Overnight!”
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    • Profile picture of the author Steve The Copywriter
      I've always found 2 things work best in headlines.

      If there is truly a big benefit (usually an emotional one) - but no hype.

      Better still a headline that creates incredible curiosity.

      If possible use both.


      Steve
      Signature
      http://www.warriorforum.com/warriors...right-now.html
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      • Profile picture of the author ewenmack
        Just seen the split test results from an ad that tested
        a benefit theme and a greed theme.

        The greed theme won big time.

        The benefits theme listed all the benefits for, whatever.

        The greed theme was "if you buy, you get this Kindle".

        So it was the greed in the clear pumped up offer that won.

        This is why I love split test results.

        Best,
        Ewen
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  • Profile picture of the author Andrew Gould
    I like short curiosity/emotional/newsy headlines.

    Examples:

    Prescripton
    Roulette

    In the next 12 months, one in every 380 Americans -- a
    startling 780,000 of us -- will be KILLED OUTRIGHT by a
    medical treatment the U.S. government tells us is "SAFE
    and EFFECTIVE"

    Next time you take a prescription, ask yourself:
    "Do I Feel Lucky?"


    --------------------------------------------------------------------------


    An urgent warning from Martin D. Weiss Ph.D. --

    PANIC IN THE
    WHITE HOUSE!

    Question: What scared President Bush into
    proposing one of the costliest stimulus plans in
    history?

    Answer: Seven ticking time bombs that are
    about to shatter the economy in 2003!



    --------------------------------------------------------------------------


    Suicide Sale

    We're clearing our warehouse in the most unusual sale we've
    ever had. No, we haven't gone bananas



    --------------------------------------------------------------------------


    Simple, Common Sense. In A Well Educated And Intelligent Market,
    Over Hyped And Clichéd Sales Letters Do More Harm Than Good.

    If You Truly "Walk the Walk" You Don't Need Any Fancy "Sales Jujitsu".

    That's Why ...

    The Headline Space
    Intentionally
    Left Blank



    --------------------------------------------------------------------------


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    --------------------------------------------------------------------------


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    --------------------------------------------------------------------------

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    I'll have to stop there or I'll be here all day...
    Signature

    Andrew Gould

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