Presupposing The Sale - NLP Series #1
Hey Warriors,
First of all, I'd like to introduce you to a short series of posts I'll be doing here.
Throughout these posts you'll be learning how to use some of my favorite NLP tricks and techniques in your own sales letters.
Today's technique is called, "Presupposition".
The brain has a tendency to answer questions as soon as they are asked. There is no guard for it, so if your reader is asked a question, they will immediately have an answer in their mind.
You can use this to your advantage.
Take the following question...
"What will you be doing with the extra $5,000 a month you'll be making from *Product*?"
You are assuming the sale was already made, and you're simply asking a question about the potential results.
If you were asked this question, what would your first thought be? Would you buy a new car? Would you pay off your bills? Buy a house? All of these are great things that the reader might want. Each item that zooms through the readers mind will increase the chance that they will buy.
In essence, they will be convincing themselves of the success they will have with your product just because they are imagining the possibilities. While they are doing that, you are evoking great emotions. After all, emotion is what people use to buy, so how is this a bad thing?
So to close this short article, I'd like to pose a question.
Just what might you do after you start to see more sales from using just this one technique?
First of all, I'd like to introduce you to a short series of posts I'll be doing here.
Throughout these posts you'll be learning how to use some of my favorite NLP tricks and techniques in your own sales letters.
Today's technique is called, "Presupposition".
The brain has a tendency to answer questions as soon as they are asked. There is no guard for it, so if your reader is asked a question, they will immediately have an answer in their mind.
You can use this to your advantage.
Take the following question...
"What will you be doing with the extra $5,000 a month you'll be making from *Product*?"
You are assuming the sale was already made, and you're simply asking a question about the potential results.
If you were asked this question, what would your first thought be? Would you buy a new car? Would you pay off your bills? Buy a house? All of these are great things that the reader might want. Each item that zooms through the readers mind will increase the chance that they will buy.
In essence, they will be convincing themselves of the success they will have with your product just because they are imagining the possibilities. While they are doing that, you are evoking great emotions. After all, emotion is what people use to buy, so how is this a bad thing?
So to close this short article, I'd like to pose a question.
Just what might you do after you start to see more sales from using just this one technique?
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