Freelancer.com

Go Back   Warrior Forum - The #1 Internet Marketing Forum & Marketplace > The Warrior Forum > Copywriting
Register Blogs Social Groups CalendarHelp Desk

Reply
LinkBack Thread Tools
Unread 18th July 2012, 02:02 AM   #1
Email Copywriter
War Room Member
 
fated82's Avatar
 
Join Date: 2008
Location: Somewhere Out There
Posts: 1,176
Thanks: 56
Thanked 119 Times in 85 Posts
Default How do you attract prospects to take you up as a copywriter?

Hi all,

For those seasoned copywriters, when you are just starting out, how do you attract prospects to take you. Do you offer some sort of package deals or do you do pro-bono to build up your portfolio?

If you are doing those in the early days, how are you currently doing it now?

For me, I have joined a couple of local business networking group and is helping one or two prospects edit their current marketing materials in exchange for portfolio. I am considering providing free consultation aka 'copy critique' but I am not sure if that holds as much value as helping them to edit their marketing materials.

I am also working Pro-Bono for a major event with a non profit organization. The objective is to use the materials as my portfolio.
fated82 is offline   Reply With Quote
Unread 18th July 2012, 07:13 AM   #2
Sales Copywriter
Registered Member
War Room Member
 
shawnlebrun's Avatar
 
Join Date: 2009
Location: Maine
Posts: 1,125
Blog Entries: 29
Thanks: 449
Thanked 1,437 Times in 596 Posts
Default Re: How do you attract prospects to take you up as a copywriter?

The best way to attract clients is to be good at what you do.

Proof of results is the single best way to get more jobs than you can
handle. Once you're bringing in results and beating controls, you won't
need to prospect much.

this requires you to first get some results. So even if you have to go on
elance or guru or any of the outsourcing sites to start, so be it. The end
result is what you're after.

One of the first things I do with my copy cubs is have them draft proposals
and try and land jobs on elance.

Then its all about writing really great copy that will produce tangible results.

Because once you have some copy written that has produced results, you
can say to prospective clients... "this piece I wrote returned X conversion rate and
brought in X profits for my client. This piece doubled the sales of my client, this piece returned $6 for every dollar spent, etc..."

the single best way to attract and land clients is to show proof that you can get them
the end results they want. they honestly don't care about you, your training, your samples... they only care about your results and how it can relate to them.

so get pieces written and out there... get results and proof, and testimonials if you can, then use those in your marketing to attract new clients.

shawnlebrun is offline   Reply With Quote
Unread 18th July 2012, 10:48 AM   #3
Advanced Profit Engineer
War Room Member
 
Vincenzo Oliva's Avatar
 
Join Date: 2010
Location: Austin Texas
Posts: 639
Thanks: 14
Thanked 238 Times in 176 Posts
Default Re: How do you attract prospects to take you up as a copywriter?

Offer your work scaled for payment based on result levels.
Vincenzo Oliva is offline   Reply With Quote
Unread 18th July 2012, 05:09 PM   #4
HyperActive Warrior
War Room Member
 
Join Date: 2005
Location: Santa Barbara County, California, USA.
Posts: 239
Thanks: 3
Thanked 12 Times in 11 Posts
Default Re: How do you attract prospects to take you up as a copywriter?

To build up your portfolio create mock ups. At least three different fields or niches.

Oh. Here's a dirty little secret you may feel a little squeamish or reluctant to use: after you create the three mandatory mock ups create a ton of mock ups promoting yourself and your services.

Examples: client reactivation letter with you as the seller, newsletter for your own business, brochure for your business, telephone sales script for your business, etc etc etc All mock ups.

This accomplishes two things. The first is that it shows you know how to actually write, thus promoting yourself as an actual copywriter. And second, if you do a good job with the contents of your mock ups you are promoting yourself and your services with each mock up your prospective client actually reads. The best proof is experiencing your services for themselves. Irrefutable proof because your prospective client has 'proven' to themselves internally you know what you are doing. They are not going to argue against themselves

This of course can backfire if a person doesn't actually know how to write right. ehem, correctly :p

"Stolen" Hollywood Story Selling Method Boosts Copy Response Like Crazy
Discover Insider Secrets of Successful Direct Response Copywriting
Free Step-by-Step 30 Minute Video Shows All. Nothing Held Back!
netvicar is offline   Reply With Quote
Unread 19th July 2012, 03:43 AM   #5
Warrior Member
 
Tracy Moore's Avatar
 
Join Date: 2011
Posts: 22
Thanks: 7
Thanked 2 Times in 2 Posts
Default Re: How do you attract prospects to take you up as a copywriter?

Have you checked Elance.com for jobs? I have seen many ads for copywriters there. It may be a good way to find clients as well as build your portfolio.

Tracy

Get a free pack of PLR at my site :)

www.advancedwritingsolutions.com
Tracy Moore is offline   Reply With Quote
Unread 19th July 2012, 12:12 PM   #6
Email Copywriter
War Room Member
 
fated82's Avatar
 
Join Date: 2008
Location: Somewhere Out There
Posts: 1,176
Thanks: 56
Thanked 119 Times in 85 Posts
Default Re: How do you attract prospects to take you up as a copywriter?

Thanks for your input guys. I will take some suggestions here and put it to work. I am working on some brochures, website content as well as posters. Only 1 paid job thus far so alot more need to be done.

Do you think this work as well?

I read somewhere that you can use existing ads online or magazine, edit it and call it your sample. For example, I can find some really bad adsense ads, use them as my 'case studies' and do my own editing and call it my sample. Though when you tell others that you are the one working on the samples, you have to mention that it's just a sample, not a paid job.

do you think it work that way? Or was it unethical?
fated82 is offline   Reply With Quote
Unread 20th July 2012, 01:04 AM   #7
HyperActive Warrior
 
Join Date: 2012
Posts: 139
Thanks: 9
Thanked 12 Times in 12 Posts
Default Re: How do you attract prospects to take you up as a copywriter?

As a copywriter, if you want to have a portfolio and you are just starting out? hhmm... What I did before was take out some ads myself from magazines or even from the internet and copy write it myself, just for portfolio purposes, you are not going to publish it yourself. It is called a SPEC ADS. you can read it here:How to Create the Perfect SPEC AD - Yahoo! Voices - voices.yahoo.com

Just so you can show your skill to your prospect clients
infinityplr is offline   Reply With Quote
Unread 20th July 2012, 02:49 AM   #8
Email Copywriter
War Room Member
 
fated82's Avatar
 
Join Date: 2008
Location: Somewhere Out There
Posts: 1,176
Thanks: 56
Thanked 119 Times in 85 Posts
Default Re: How do you attract prospects to take you up as a copywriter?

Quote:
Originally Posted by infinityplr View Post
As a copywriter, if you want to have a portfolio and you are just starting out? hhmm... What I did before was take out some ads myself from magazines or even from the internet and copy write it myself, just for portfolio purposes, you are not going to publish it yourself. It is called a SPEC ADS. you can read it here:How to Create the Perfect SPEC AD - Yahoo! Voices - voices.yahoo.com

Just so you can show your skill to your prospect clients
Thanks, it was a good idea to get it started. This is a very useful tip especially when I need something to showcase in Aug (doing a presentation about my biz).
fated82 is offline   Reply With Quote
Unread 20th July 2012, 07:47 AM   #9
Senior Warrior Member
War Room Member
 
affilorama-portal's Avatar
 
Join Date: 2010
Location: Christchurch, New Zealand
Posts: 1,011
Thanks: 19
Thanked 147 Times in 129 Posts
Default Re: How do you attract prospects to take you up as a copywriter?

If I may also add, be confident and always believe in your talent. But do not be over promotional. Try to become more "helpful" instead of just offering your service.

Affilorama Group Limited

Get insider access to industry-beating affiliate marketing training - join me at Affilorama for free.
affilorama-portal is offline   Reply With Quote
Unread 20th July 2012, 12:38 PM   #10
Copywriter Extraordinaire
 
Gallynukes's Avatar
 
Join Date: 2012
Location: MA
Posts: 14
Thanks: 4
Thanked 1 Time in 1 Post
Default Re: How do you attract prospects to take you up as a copywriter?

Quote:
Originally Posted by fated82 View Post
Hi all,
For me, I have joined a couple of local business networking group and is helping one or two prospects edit their current marketing materials in exchange for portfolio. I am considering providing free consultation aka 'copy critique' but I am not sure if that holds as much value as helping them to edit their marketing materials.
Why not help them edit their marketing materials and offer free review copies/copy critiques? When it comes to prospective clients looking for freelance writers, it's a considerable risk to decide and give new ones a chance. Review/critique copies essentially help bridge this wall as long as you realistically limit it to people or members whom the rest of the community respects and will trust in their evaluation.

Also remember that every client is a prospective return client, so keep their contact information and touch base with them every now and again to see if there was anything they needed.

When it's all said and done, though, your work will always speak for itself, and if you do consistently good work, word will spread. Constantly work at improving your craft, always strive to continue learning new things, styles and techniques, and never shoot for anything less than absolute perfection. After all, as the late, great Vince Lombardi once said:

“Perfection is not attainable. But if we chase perfection, we can catch excellence.”

Good luck!

>> Consummate Copywriting & Content Creation - Click Here! <<

“The only true wisdom is in knowing you know nothing.” -- Socrates

"Does anyone actually trust quotes?" -- Hunter S. Thompson
Gallynukes is offline   Reply With Quote
Unread 21st July 2012, 09:24 AM   #11
Active Warrior
 
Lakshmi SEO's Avatar
 
Join Date: 2010
Location: At your reach
Posts: 81
Thanks: 0
Thanked 6 Times in 6 Posts
Default Re: How do you attract prospects to take you up as a copywriter?

With the best portfolio you can draw some attention. If you find your client has good reputation then you can always take money only if they get satisfied with your work. This way you get repeated clients since they get confident on your work.
Lakshmi SEO is offline   Reply With Quote
Unread 21st July 2012, 10:23 AM   #12
Active Warrior
 
underworld90's Avatar
 
Join Date: 2012
Posts: 51
Thanks: 4
Thanked 7 Times in 5 Posts
Default Re: How do you attract prospects to take you up as a copywriter?

Quote:
Originally Posted by Tracy Moore View Post
Have you checked Elance.com for jobs? I have seen many ads for copywriters there. It may be a good way to find clients as well as build your portfolio.

Tracy
My experience with Elance is that it is filled with amateur copywriters and many are willing to underbid each other for a job. This reduces the payment rate down until it is slave wage level (1 cent per 100 words).

I don't believe many serious copywriters find a lot of quality work on Elance.
underworld90 is offline   Reply With Quote
Unread 21st July 2012, 12:34 PM   #13
Advanced Warrior
War Room Member
 
Join Date: 2011
Location: England
Posts: 802
Thanks: 718
Thanked 510 Times in 394 Posts
Default Re: How do you attract prospects to take you up as a copywriter?

Just go and introduce yourself to local businesses.

Show them what Copywriting is, what it can do for them and why.

I don't believe that small businesses or Sole Traders are going to places like elance because the fact is 99% of them don't know or have never heard of Copywriting so would not know to go and do this.

Okay someone may throw up a figure from these sort of sites to prove me wrong but they wont be proving me wrong as 1% is still hundreds of thousands of businesses which is why those sites are commodity sites.

But if you had phoned me or walked in or written something compelling I would have seen you. I would have been curious as to what you meant by Copywriting and how you can maybe help me increase business sometimes just by making a few small changes to my website/Ad/Flyer.

Especially if you gave me an example that made me think 'Oh yeah, I see what she means. That makes sense.'

Dan
jimbo13 is offline   Reply With Quote
Unread 21st July 2012, 07:08 PM   #14
Success is a Choice
War Room Member
 
icoachu's Avatar
 
Join Date: 2012
Posts: 881
Thanks: 23
Thanked 129 Times in 110 Posts
Default Re: How do you attract prospects to take you up as a copywriter?

Focus on a niche like DIRECT RESPONSE COPYWRITING. Not all of copywriting is cutthroat. There are some fat niches out there. You just need to put in the time to get good at those niches.

Do some "almost free" jobs and make revisions if you screw up. Prove your worth. Don't expect to make much money while you're still learning. You'll get some testimonials quickly from doing this. Word spreads quickly. Work that network and keep ramping up your fee as you get better and as the load of prospects increase. That's how I started.

icoachu is offline   Reply With Quote
Unread 21st July 2012, 08:11 PM   #15
Email Copywriter
War Room Member
 
fated82's Avatar
 
Join Date: 2008
Location: Somewhere Out There
Posts: 1,176
Thanks: 56
Thanked 119 Times in 85 Posts
Default Re: How do you attract prospects to take you up as a copywriter?

Quote:
Originally Posted by icoachu View Post
Focus on a niche like DIRECT RESPONSE COPYWRITING. Not all of copywriting is cutthroat. There are some fat niches out there. You just need to put in the time to get good at those niches.

Do some "almost free" jobs and make revisions if you screw up. Prove your worth. Don't expect to make much money while you're still learning. You'll get some testimonials quickly from doing this. Word spreads quickly. Work that network and keep ramping up your fee as you get better and as the load of prospects increase. That's how I started.
Hi,

Yes, I am focusing on direct response copywriting because I know it's hard to compete by just being a normal writer.

Currently doing some 'free edit' but I am going to give them 'free critique' instead because it's as valuable and less effort from my end. Free critique also help me explain my service better.

From now to the next 3 months, it will be on portfolio building, I believe once I have a hit ad, life will be easier.
fated82 is offline   Reply With Quote
Unread 21st July 2012, 09:49 PM   #16
Staceythewriter
 
staceythewriter's Avatar
 
Join Date: 2011
Location: NYC
Posts: 63
Thanks: 0
Thanked 23 Times in 19 Posts
Default Re: How do you attract prospects to take you up as a copywriter?

You're doing everything you should be doing. I ran through your list to see if there was something additional I could suggest, and there really isn't. Just do your very best just as if they were paying clients. Good luck.

Stacey Mathis
Stacey Mathis Copywriting
The Copywriter's Highway to Success
http://www.staceythewriter.com
Twitter: @staceythewriter
staceythewriter is offline   Reply With Quote
Unread 22nd July 2012, 05:29 AM   #17
Warrior Blogger
 
jumanorbert's Avatar
 
Join Date: 2011
Location: Kenya
Posts: 47
Thanks: 3
Thanked 5 Times in 5 Posts
Default Re: How do you attract prospects to take you up as a copywriter?

One little thing I may add is know your strengths and have great confidence in them...Just show it in your work
jumanorbert is offline   Reply With Quote
Unread 22nd July 2012, 07:05 AM   #18
Active Warrior
War Room Member
 
Jomuli3's Avatar
 
Join Date: 2012
Posts: 81
Blog Entries: 1
Thanks: 44
Thanked 14 Times in 11 Posts
Default Re: How do you attract prospects to take you up as a copywriter?

Good suggestions have been given. Take them up ---try them.

There is one other thing I would like to suggest. I do not use it at the moment. It is quite difficult. It is quite easy. It will depend on your self discipline. That will determine the status of the method --- easy or difficult.

Twice per day. When you go to bed. When you wake up. Lie down in bed. Breathe deeply and slowly for about five minutes.

Affirm 10 times that you are getting more copywriting clients than you can handle. See in your mind's eye letters scattered on your table. See e-mails in your in-box. E-mails offering you projects --- too many for you to handle. Apply the five senses to your pictures. See, feel, smell the perfume accidentally dropped on one letter, hear the sound of your computer ---

Try it. Let us know your experience.

Jomuli3 is offline   Reply With Quote
Unread 22nd July 2012, 12:30 PM   #19
HyperActive Warrior
 
Join Date: 2012
Posts: 139
Thanks: 9
Thanked 12 Times in 12 Posts
Default Re: How do you attract prospects to take you up as a copywriter?

Wow there are new tips and techniques here. I think I might get something out of this thread too! thanks you for all the awesome tips and advice. They are really helpful

GO. MOVE. Keep GOING! Even with the smallest steps and slower paces, the important thing is you are NOT STOPPING! You'll get there!
infinityplr is offline   Reply With Quote
Reply

  Warrior Forum - The #1 Internet Marketing Forum & Marketplace > The Warrior Forum > Copywriting

Bookmarks

Tags
attract, copywriter, prospects

Thread Tools

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is Off
Trackbacks are Off
Pingbacks are Off
Refbacks are Off




All times are GMT -6. The time now is 12:32 AM.