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Is Your Headline Emotional Enough?

by The Marketeer
14 replies
Hey Everyone,

I heard of this Headline Analyzer tool recently.

Here's a bit of info about the background of this tool.

I entered a few headlines into it and it produced a really detailed and interesting analysis of each headline and gave it an "Emotional Marketing Value" score.

Just wondering if any of you've used it and/or what you think of it.

Thanks

Disclaimer: I am not an affiliate for this
#emotional #headline
  • Profile picture of the author infinityplr
    Headline analysis tool? Emotional Marketing Value? Is this their ranking or rate on whether the headline will be caught by the audience in an emotional level?

    that is quite interesting. I don't know anything about this, as it is my first time to encounter this. i would love it if people can enlighten me too about his king of analysis.
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    • Profile picture of the author The Marketeer
      Originally Posted by infinityplr View Post

      Headline analysis tool? Emotional Marketing Value? Is this their ranking or rate on whether the headline will be caught by the audience in an emotional level?

      that is quite interesting. I don't know anything about this, as it is my first time to encounter this. i would love it if people can enlighten me too about his king of analysis.
      I think it's a rating on whether the headline will be caught by the audience in an emotional level.

      The software is based on some deep research into language patterns and emotional impact of words. Check the background page.

      I just liked the analysis it produced.

      I just wanted some verification from some of the more experienced members here on whether this tool seems correct in its analysis or not.

      Thanks
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      • Profile picture of the author AllanJames
        Originally Posted by The Marketeer View Post

        I think it's a rating on whether the headline will be caught by the audience in an emotional level.

        The software is based on some deep research into language patterns and emotional impact of words. Check the background page.

        I just liked the analysis it produced.

        I just wanted some verification from some of the more experienced members here on whether this tool seems correct in its analysis or not.

        Thanks
        Yes, I use it all the time now and it seems to be useful. ie I'm a very black and white type person and one of my challenges is writing good copy of any sort however I've managed to use it and tweak the headline of one of my capture pages to achieve 48.2% optin conversions.
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  • Profile picture of the author ggwp
    Woah, cool tool! I've been playing around with it and most of my articles' headlines are under "Intellectual" thanks for sharing.
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  • Profile picture of the author Bruce Wedding
    I'm not getting on you Marketeer, but this site is a perennial weed. Having been here going on 7 years, I'd love to have a dollar for everytime someone discovers it and posts it here.

    If you want to convince yourself how worthless it is, download a swipe file of winning headlines like this one:

    http://www.directoryofezines.com/1fj.../headlines.pdf

    And run them through it and check the scores.
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    • Profile picture of the author jumanorbert
      Hi Bruce, I was getting excited with this tool until i came across your post. I wonder how they base their scores.
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    • Profile picture of the author AllanJames
      Originally Posted by Bruce Wedding View Post

      I'm not getting on you Marketeer, but this site is a perennial weed. Having been here going on 7 years, I'd love to have a dollar for everytime someone discovers it and posts it here.

      If you want to convince yourself how worthless it is, download a swipe file of winning headlines like this one:

      http://www.directoryofezines.com/1fj.../headlines.pdf

      And run them through it and check the scores.
      You're not? Hate to see you when you were

      I can't see how that PDF, which has been around since Adam BTW, proves anything - it may well only show that the headlines in the PDF are crap.

      Horses for courses I suppose, but I'll just stick with what's worked well for me.
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      • Profile picture of the author Bruce Wedding
        Originally Posted by AllanJames View Post

        You're not? Hate to see you when you were
        I said it as nicely as I could. If you've spent any time here, you'd have seen the difference between me saying it nicely and dropping the hammer on someone.

        Originally Posted by AllanJames View Post

        I can't see how that PDF, which has been around since Adam BTW, proves anything - it may well only show that the headlines in the PDF are crap.
        Yeah, that's a good theory. Except for the fact that the headlines in the PDF are PROVEN winners. And this site? It has zero proof of anything.

        Originally Posted by AllanJames View Post

        Horses for courses I suppose, but I'll just stick with what's worked well for me.
        Good advice. I guess what works for you is using a tool to tell you a headline is good or not.

        What's worked for me is brainstorming dozens if not hundreds of headlines and then actually testing them.
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    • Profile picture of the author The Marketeer
      Originally Posted by Bruce Wedding View Post

      I'm not getting on you Marketeer, but this site is a perennial weed. Having been here going on 7 years, I'd love to have a dollar for everytime someone discovers it and posts it here.

      If you want to convince yourself how worthless it is, download a swipe file of winning headlines like this one:

      http://www.directoryofezines.com/1fj.../headlines.pdf

      And run them through it and check the scores.
      No worries. Thanks for your feedback and the swipe file. That'll sure come in handy.

      On their website it says,

      "We give away a free report that can help you increase your EMV rating as well as change or balance your EMV impact groups. Sign up to receive your free copy as well!

      We are in the process of releasing an instruction course which will give you deeper knowledge of the EMV Impact words and how to create emotionally rich copy!"
      I signed up yesterday and am still waiting for my copy...

      I'll try getting in touch with them to find out how they determine their ratings.
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  • Profile picture of the author Mark Andrews
    Banned
    Without reading any of the replies, I'll say straight up...

    ...this tool is a load of tripe. Hogwash. Absolutely perfectly useless.

    It's been posted up many times before and every time gets treated with the same derision it deserves from the other top copywriters.

    A complete and utter waste of time.


    Mark Andrews
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  • Profile picture of the author shawnlebrun
    I would agree with Bruce's post here.

    These days, in an over-marketed to society,
    emotional copy/headlines doesn't quite
    work as well. It can even backfire if you
    try to appeal to the WRONG emotions.

    what's working best for me right now, in
    headlines and body copy... is specifics and
    then plenty of proof.

    in other words, a great big promise/benefit
    that's specific... something that cuts right through
    the clutter of your target market... and then overwhelming
    proof you can back up claims.
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  • Profile picture of the author SQUARE NC
    Banned
    I always believe in being different, breaking the mold and constructing headlines based on the emotions of myself or people around me..

    I always think, would I buy if I saw this ad... Or what would convince me to spend a certain amount of money.

    On an emotional level, humans are so much more similar than you think..

    So, for me, I wouldn't turn to an online "tool" or web page with a bunch of rehashed headlines because deep down we all know what works and what doesn't.. We have all responded to one ad or another.
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  • Profile picture of the author Bruce Wedding
    That's my point Square NC.

    I'm not arguing that emotional headlines don't work. I'm arguing this tool is a POS.

    Carlton talks about evoking a "visceral response" and Makepeace talks about "Dominant emotions". I agree with them. But neither of these guys use a tool to figure it out. They use their brains; they use history; they use experience.

    If you want to see how a pro writes headlines in living color, take a look over here (optin necessary):

    http://www.briankeithvoiles.com/
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  • Profile picture of the author eugenedm
    Hey, this is a great tool when making headlines for my content. It gives me an analysis if it's "emotional" enough or if my headlines sound too editorial.
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