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Which 'non-copy' book have you learnt the most about copy from?

by Glenn@AllGoodCopy
4 replies
Sure we've all read our Hopkins, our Schwartz, our Ogilvy and we've learnt a ton in the process...

But the question is, which 'non-copy' books have been an inspiration too?

And why?

For me, I always go back to Hemingway's Old Man and the Sea. It says everything it needs to with such economy. There's no waffle or words out of place. It digs in and it gets you emotionally... just like good copy should.

So, what's yours?
#book #copy #learnt #noncopy
  • Profile picture of the author shawnlebrun
    i LOVED the Millionaire Fastlane by MJ Demarco, it's probably the single best
    book i've ever read on what it takes to become ultra successful and wealthy
    using tried-and-true principles... and not "pie in the sky" hype like 99% of internet
    marketers use.

    i promise, you want to learn how to build true riches... this book is a goldmine.
    Signature
    MILLION Dollar Copywriter Offering Written Sales Letter or VSL Script Worth $5,000 - Just $500!
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  • Profile picture of the author Mark Pescetti
    Busting Loose from the Money Game - Robert Scheinefld.
    Signature

    Do you want a 9 figure copywriter and biz owner to Write With You? I'll work with you, on zoom, to help write your copy or client copy... while you learn from one of the few copywriters to legit hit 9 figures in gross sales! Discover More

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  • Profile picture of the author boutiquecontent
    I like to skim through Hemingway's By-line, his collected journalism. I love the way he brings people and places to life, creates emotion and backs everything up with solid facts. Gets both the right and left brains firing just like a good sales letter must. You have to supply your own call to action, though he sure sold me on a trip to Pamplona.
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  • Profile picture of the author MADEXMEN
    Influence by Robert Cialdini was a great insight into the customer's mind from a non-marketing perspective.
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