What do you guys think about all this "Infographic Overload" lately?

by JasonParker

Posted: 12 years ago 13 replies

COPY WRITING

The infographics are getting out of hand lol...

And I'm not sure if that's a good thing or a bad.

With the weird color schemes it actually makes it kind of a strain to read many of them.

Even though they look good.

I would normally think this is a bad thing.

#guys #infographic overload

OutOfThisWord 12 years ago

The more one has to scream...

...the less one has to say.
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michaelhearne 12 years ago

people digest visual information 60% more efficiently than the written word...

infographics are here to stay and just like copy you'll have wannabes that get it all wrong...

but there's no doubt a well-designed info graphic can convey complicated concpets very quickly - and that helps a lot in some markets...

they work best when the copy on them is good too... plus with memes like pinterest they have their place in a savvy marketers arsenal...

my 2 cents - worth at least half that
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- Mr. Subtle 12 years ago
  
  I love infographics... especially the ones that are not to be taken seriously:
  
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michaelhearne 12 years ago

friggin hilarious Mr. Subtle
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-seomaster- 12 years ago

That was hilarious Mr subtle . Did u make it ?
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linkassistant 12 years ago

Yes, there's definitely an overload, but there's no denying it:
1. infographics are perfect link baits
2. like with everything else, there's the good and the ugly

I'm sure the boom will slow down once Google implements the declared anti-infographics measures.

Also, here's a great post that draws the borderline between great and flat infographics.
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michaelhearne 12 years ago

I've been really looking into these for use inside of some of my VSL's...

I think they'd work well if chunked out into pieces to convey complex ideas - say for a health offer talking about hormones - or an investment offer talking about trading...

Also - I think they might work well for service sales - say like for a copywriter lol trying to explain how their services can grow a business by 1. adding more new customer. 2. increasing transaction size and 3. getting them to buy over and over again...
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Steve Faber 12 years ago

Linkassistant, in that story, Matt Cutts opines that too many people are linking to useless infographics and that Google may soon discount these kind of links.

One wonders.... if they weren't useful, why would they attract links?
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The Copy Warriors 12 years ago

I like infographics, they're really fun to read. I want to learn how to make them.
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- dadadada 12 years ago
  
  Infographic
  
  No one wants to read
  
  No one wants to learn
  
  People look at websites
  
  for 3 reasons
  
  they are bored and want to be entertained
  
  they want to buy something to fill the emptiness hole
  
  they want a reassurance that they are right
  
  Infographic is an easy call to action
  
  CLICK HERE
  
  Thanks
  
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Jonathan Smith 12 years ago

I have made a few of them and they do generate quite a bit of traffic. I have had moderate success with them as a designer. They have become extremely popular which is probably not a bad thing.

I would have a few made...they really bring in the traffic..speaking from exp.
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repstein 12 years ago

dadadada makes some good points- people have low attention spans, and infographics can be satisfying to look at.
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