How to beat out other copywriters and land more jobs

You can be sure that as you go through your copywriting career, you'll face a lot of competition from other copywriters.

And you can definitely be sure your prospect will be thinking "why you" over someone else.

That's why one of the very first things I do with a new group of coaching students is...

1. get more of their samples and sales letters out there... circulating, working for clients, and getting results.

2. show them how to use this proof in their proposals, so they land more jobs over competing writers.

the truth is, most copywriters will just send a link to some samples whenever they're writing a proposal to a prospect.

but here's the best way to increase your chances of getting the job.

again, it goes back to getting your letters out there and gathering data and results.

when you do... you can use those results in your proposal.

instead of saying to a prospect.... here is a link to my samples, you can put in your proposal...

"this letter for a dentist client of mine returned over $240,000 in sales for him. or this letter for a internet marketing seminar returned $50,000 in just 3 days."

see how important it is to get your samples and letters out there, working for clients, so you can get actual feedback and conversion/sales stats?

if you approach a prospective client with actual numbers and proof, you're much more likely to land the job than just saying "here are some samples"

to take it a step further, i show my copy coaching students how to sub-niche it down even further.

for example, say you only have a couple of letters out there... but one of them did extremely well for a golf product.

if you have specific numbers, and indeed they are good, you can then use that as leverage.

So anytime you have contact with other golf marketers, you can send them a proposal based on that proof.

Your email (or phone call) can go something like...

"Hey john, I noticed you have a golf product on clickbank. I was curious how well it's doing for you?

By the way, I just wrote a golf sales letter for X client... and it did over $230,000 in sales last year and its on track to do even better this year.

If you'd like, I'm sure I can get you similar or better results, because I've already done it with my last golf letter"

So, if this is a prospective client and you had a letter with proven results, how much more likely are you to land that client if you can show them the direct line from hiring you, to getting a lot more sales then they are getting right now.

what you're basically saying is, "oh, so you're not selling much? well, i just knocked a sales letter out of the park, for a similar product, and it's doing the owner $230,000 in sales. if you want, i'm sure i can help you do the same."

You're going to get a lot more clients saying yes to you, than if you were to just send over some samples and say "here's what i've done"

so, if you're just starting out... try your best to get letters out there, circulating, so you can use those numbers as proof of results.

then, use that proof in your proposal... show your prospect how
you can help them solve their sales problems... they offer up plenty of
proof, and you can almost bet they'll have you signed up in no time.