8 Habits of Conversion-Focused Copywriters

12 years ago

I was glad to see Tested Advertising Methods in there. I just finished reading that book again, and I learn something new every single time.

Thanks for sharing, Rick!

[ 1 ] Thanks

Signature

Aspiring copywriters: if you need 1:1 advice from an experienced copy chief, head over to my Phone a Friend page.

{{ DiscussionBoard.errors[6720010].message }}

The Marketeer

12 years ago

This is top quality brain candy.

Thanks for sharing.

[ 1 ] Thanks

{{ DiscussionBoard.errors[6722534].message }}

copyassassin

12 years ago

Originally Posted by RickDuris

8 Habits Of Conversion-Focused Copywriters

Extremely relevant case studies. It's a keeper.

- Rick Duris

Rick,

This is an awesome link.

-seomaster-, if you are reading this, this link points to when a copywriter is worth the money.

It's when the copywriter knows what elements to test and what how best to phrase/place each element.

Because the raw truth is that even "A" level copywriters don't know what will work for a particular offer.

Rather, they know what's worked in the past, and tests those tweaks in the copy they write.

One reason why "A" charge so much is the client has to have enough money in the first place to statistically test the data. Which takes money.

However, testing should be done, even if you're a "D" level writer.

I'm always surprised at what the data reveals.

[ 1 ] Thanks

Signature

The Most Bad-Ass Tax Reduction Strategist for Internet Marketers who HATE paying taxes. See my happy clients

{{ DiscussionBoard.errors[6724295].message }}

underworld90

12 years ago

Nice examples.

Even though I've been doing it for a while, I find copywriting to still be fascinating. There's so many facets, and so many proven tactics that work, that your brain can't recall it all. Add to that the fact that the playing field is constantly shifting as your audience and the zeitgeist evolves.

Another analogy: it's like trying to be the coach of a football team. Even if you were considered a genius, the variables are always changing. You need to have knowledge of what works as well as the tactical ability to shift your plays to match the evolution of the game.

There's always a beauty in the art of copywriting, even if at times it maddens you.

[ 2 ] Thanks
1 reply

{{ DiscussionBoard.errors[6726044].message }}

BrandonMHowe

12 years ago

Originally Posted by underworld90

Nice examples.

Even though I've been doing it for a while, I find copywriting to still be fascinating. There's so many facets, and so many proven tactics that work, that your brain can't recall it all. Add to that the fact that the playing field is constantly shifting as your audience and the zeitgeist evolves.

Another analogy: it's like trying to be the coach of a football team. Even if you were considered a genius, the variables are always changing. You need to have knowledge of what works as well as the tactical ability to shift your plays to match the evolution of the game.

There's always a beauty in the art of copywriting, even if at times it maddens you.

Well said, underworld!

I believe you must remain fluid.

Its critical to be able to change on the fly and have the ability
to adjust your game plan based on what is happening in the
present moment.

That's why no matter how long you've been doing something,
you should always be learning and upgrading your knowledge
base so you can recognize when to shift your tactics.

[ 1 ] Thanks

{{ DiscussionBoard.errors[6733332].message }}

staceythewriter

12 years ago

Great article. Just saved to my faves.

Thanks!

[ 1 ] Thanks
1 reply

Signature

Stacey Mathis
Stacey Mathis Copywriting
The Copywriter's Highway to Success
http://www.staceythewriter.com
Twitter: @staceythewriter

{{ DiscussionBoard.errors[6731853].message }}

WinstonTian 12 years ago

Thanks Rick, enjoyed the case studies.

You could also get tons of those kind of split-test
results over at Whichtestwon.com . A pretty
impressive collection there by Anne Holland...

Winston Tian
- [ 1 ] Thanks
Signature

Cheers,
Winston
The Beginner's Doctor
{{ DiscussionBoard.errors[6732289].message }}

BrandonMHowe

12 years ago

BIG Thanks to you, Rick!

Very good read.

I like part about believable testimonials because I know
others, like myself, have their BS meters on high alert.