how to choose the best markets to sell to...
I do a lot of copy critiques for folks... and there have been times where I've looked at the product being sold, and realized the best sales copy in the world wouldn't help them.
Why?
Because they were selling something THEY wanted to sell... not what the market wanted to BUY.
Just because you have a great idea for the next "big thing"... there's no sure bet that it will even sell.
That's why, to stack most of the odds in your favor, it's important to target markets where people are actively searching for solutions.
In fact, to make it simple and give myself the best chance of success... any time i'm considering entering a new market, I make sure it's a market where people have a lot of problems they need solved.
No problem can often times mean NO sale... because there's not enough need there.
So when you're thinking of entering a market, or creating a product... make sure it's one in which people are actively looking for solutions, there's a lot of problems they're having, they have huge wants/needs/desires, etc...
and don't create a product just because YOU think it will work.
Find out what people want and show them how to get it
problems, wants, needs are all good markets. and it's why products in the financial/employment/weight loss/health/dating/sex, etc... those will always sell because those are markets where people continue to have problems they want to solve.
if there's no problem or huge desire, there's usually no sale.
The bigger and more painful the problem--- the bigger the opportunity for you to create a product that will succeed.
So the next time you're thinking of product creation, make sure you're thinking about solving problems or tackling huge desires... they are pretty much markets that will increase your odds of success.
Why?
Because they were selling something THEY wanted to sell... not what the market wanted to BUY.
Just because you have a great idea for the next "big thing"... there's no sure bet that it will even sell.
That's why, to stack most of the odds in your favor, it's important to target markets where people are actively searching for solutions.
In fact, to make it simple and give myself the best chance of success... any time i'm considering entering a new market, I make sure it's a market where people have a lot of problems they need solved.
No problem can often times mean NO sale... because there's not enough need there.
So when you're thinking of entering a market, or creating a product... make sure it's one in which people are actively looking for solutions, there's a lot of problems they're having, they have huge wants/needs/desires, etc...
and don't create a product just because YOU think it will work.
Find out what people want and show them how to get it
problems, wants, needs are all good markets. and it's why products in the financial/employment/weight loss/health/dating/sex, etc... those will always sell because those are markets where people continue to have problems they want to solve.
if there's no problem or huge desire, there's usually no sale.
The bigger and more painful the problem--- the bigger the opportunity for you to create a product that will succeed.
So the next time you're thinking of product creation, make sure you're thinking about solving problems or tackling huge desires... they are pretty much markets that will increase your odds of success.
"Your time is limited, so don't waste it living someone else's life. Don't be trapped by dogma - which is living with the results of other people's thinking. And most important, have the courage to follow your heart and intuition." ~ Steve Jobs (RIP)