What is this called...
I know it has a name, but I just can't bring forward from my brain.
I am talking about the concept of having a prospect say, "Yes" to a series of statements before going for the close.
It can be done in-person as in a selling situation, or can be written into a sales letter.
Each statement gets into the conversation already going on in a prospect's head.
What's it called?
I thought I wrote it down, and kept it in a Word doc or txt file. Can't find that either. Moooore caffeine!
Thanks,
:-Don
I am talking about the concept of having a prospect say, "Yes" to a series of statements before going for the close.
It can be done in-person as in a selling situation, or can be written into a sales letter.
Each statement gets into the conversation already going on in a prospect's head.
What's it called?
I thought I wrote it down, and kept it in a Word doc or txt file. Can't find that either. Moooore caffeine!
Thanks,
:-Don
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