When Does White Space Really Work?

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In other forum post I am searching for methods of cultivating dealers (offline business) and pondering different types of systems and ad copy to target interested prospects.

I noticed an ad today in a national magazine (the cost of a ½ page is $6500) and in the center of the ad space is a few words:

The One Business That Will Make
You Stop Looking For A Business To Start
Low Investment Required - $25,000
Call XXX-XXX-XXXX

It did catch my eye because of all the white space, and it does pique my interest as to what type of business it is, but what I don't want is 100s of calls from tire kickers - or am I missing the point?

Shouldn't a display ad give a general sense of what the business is before a call to action?

Thanks in advance for your insights.

Clay


#space #white #work

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