Copy Critique Please For client retention letter
Hi Copy Warriors,
I'd greatly appreciate your help on this one.
I want to do a client retention letter, for my current paying clients.
Sadly, every year I lose clients because our firm "messes up".
Now, in some cases the clients are a-holes and I'm glad they are gone. However, there are other cases I'm truly sad about it.
Each client is worth at least $500 a year to me.
So, this year I want to send out a letter. And follow that up with a phone call within the week.
The goal of the letter is to get clients to know we care about them. Let them know that we want to continue doing business together. Let them know that if we screw up, we'll do what we can to make things right.
This will be a first class mailing.
Again, thx for your help.
Here is the draft of the letter I've wrote so far.
Imagine a conversation where I say:
“[name], I apologize for ____________. My fault. I’m sorry. How did ________ effect you? I promise to use my best efforts to NEVER do _________again. What can I do to make this right?"
Dear [name],
Kind of an usually headline, right?
Not something the average tax guy would send out, right?
Well, I'm not "an average tax guy". More importantly, there are two important reasons why I'm sending you this letter:
#1: According to my faith tradition, this is the time of year we access our behavior and make things right to those we care about. As a client of mine, I CARE about you.
#2: I really value our professional relationship. I want to continue doing business with you. And I don't want there to be any leftover emotional stuff that could effect our doing good business together . And God forbid, I'd hate to lose you as client without the opportunity to make things right if I did anything that upset you [name].
Maybe I didn't listen to you as much as you would of liked. Maybe I didn't return a phone call fast enough. Maybe I was hurried when we met. Maybe I said something to offend you. Maybe I took too long to get work done.
Whatever your "maybe" is, I'd like to create space for you to voice any criticisms of me, our firm, or the experience you had working with us [name].
Here's my promise of what I will do: I will listen to you. I will make things right.
Here's my promise of what I won't do: I won't argue with you. I won't judge you.
Today I bought a "throw-a-way" phone to be used for the next 7 days with the sole purpose of fielding these calls. I promise to PERSONALLY answer the phone myself (no gatekeeper!). I promise if I'm on the other line, to call you back within the 1 hour.
Please call me at xxx-xxx-xxxx if there is ANY outstanding issue you'd like to discuss with me.
If calling me on the phone is too awkward, I've enclosed a prepaid addressed envelope for you to send me.
You can also write about any thoughts you have on how to improve our business for next year.
I look forward to hearing for you [name]. Listening to you [name]. And making things right between us.
To a long lasting mutually beneficial relationship,
ACL, CRTP
Wealth Guardian
I'd greatly appreciate your help on this one.
I want to do a client retention letter, for my current paying clients.
Sadly, every year I lose clients because our firm "messes up".
Now, in some cases the clients are a-holes and I'm glad they are gone. However, there are other cases I'm truly sad about it.
Each client is worth at least $500 a year to me.
So, this year I want to send out a letter. And follow that up with a phone call within the week.
The goal of the letter is to get clients to know we care about them. Let them know that we want to continue doing business together. Let them know that if we screw up, we'll do what we can to make things right.
This will be a first class mailing.
Again, thx for your help.
Here is the draft of the letter I've wrote so far.
Imagine a conversation where I say:
“[name], I apologize for ____________. My fault. I’m sorry. How did ________ effect you? I promise to use my best efforts to NEVER do _________again. What can I do to make this right?"
Dear [name],
Kind of an usually headline, right?
Not something the average tax guy would send out, right?
Well, I'm not "an average tax guy". More importantly, there are two important reasons why I'm sending you this letter:
#1: According to my faith tradition, this is the time of year we access our behavior and make things right to those we care about. As a client of mine, I CARE about you.
#2: I really value our professional relationship. I want to continue doing business with you. And I don't want there to be any leftover emotional stuff that could effect our doing good business together . And God forbid, I'd hate to lose you as client without the opportunity to make things right if I did anything that upset you [name].
Maybe I didn't listen to you as much as you would of liked. Maybe I didn't return a phone call fast enough. Maybe I was hurried when we met. Maybe I said something to offend you. Maybe I took too long to get work done.
Whatever your "maybe" is, I'd like to create space for you to voice any criticisms of me, our firm, or the experience you had working with us [name].
Here's my promise of what I will do: I will listen to you. I will make things right.
Here's my promise of what I won't do: I won't argue with you. I won't judge you.
Today I bought a "throw-a-way" phone to be used for the next 7 days with the sole purpose of fielding these calls. I promise to PERSONALLY answer the phone myself (no gatekeeper!). I promise if I'm on the other line, to call you back within the 1 hour.
Please call me at xxx-xxx-xxxx if there is ANY outstanding issue you'd like to discuss with me.
If calling me on the phone is too awkward, I've enclosed a prepaid addressed envelope for you to send me.
You can also write about any thoughts you have on how to improve our business for next year.
I look forward to hearing for you [name]. Listening to you [name]. And making things right between us.
To a long lasting mutually beneficial relationship,
ACL, CRTP
Wealth Guardian
The Most Bad-Ass Tax Reduction Strategist for Internet Marketers who HATE paying taxes. See my happy clients
Andrew Gould
The Most Bad-Ass Tax Reduction Strategist for Internet Marketers who HATE paying taxes. See my happy clients
- Jack Trout
The Most Bad-Ass Tax Reduction Strategist for Internet Marketers who HATE paying taxes. See my happy clients
- Jack Trout