What am I actually saying with this statement?

12 years ago

Hi Michael,

To build on ones trust, there must be a relationship to build upon.
Maybe they are aiming at previous customers. If that be the case, they should just go up and knock on the customers door and build that relationship into a new house order or maybe that customer knows someone looking to build.
The possibilities are endless.

Hope that helps.
Jack

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Alex Cohen

12 years ago

Originally Posted by Michael Mayo

Hi Warriors,

What do you perceive this to mean?

"We build on your trust."

This is coming from a company that Builds New Homes, Remodels and does Restorations on existing Homes.

Thanks,
Have a Great Day!
Michael
PS, I've had a long day so my mind is having trouble with this???

It has a double meaning.

First, you can trust them to do your building work.

Second, your initial trust will grow as your relationship with them continues.

Alex

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Enfusia 12 years ago

They need a new slogan.

That implies that I should trust them before they earn it. Sorry, that ain't happening any time soon.

I can completely see why your brain shot it back out and would not accept it.

They likely think it's clever. But it actually builds skepticism in people who think about the words others say and they say to other.

Patrick
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Ttone7 12 years ago

You can trust them to physically carry out and work and to mentally look after you as a customer
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Michael Mayo

12 years ago

Their present slogan is "You can trust us to Build or Remodel your Home."

The OP was a first though that came out of my mind and for some reason I couldn't
decide if it was what I was trying to convey hence the reason for my OP.

What would be a way to say you can trust them with out drawing skepticism/doubt?

Thanks,
~MM~

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Steve Hill

12 years ago

Originally Posted by Michael Mayo

Their present slogan is "You can trust us to Build or Remodel your Home."...What would be a way to say you can trust them with out drawing skepticism/doubt?

The current slogan and the "We build on your trust" slogan don't work for me. The first says "We're honest, trust us!" which of course may make people suspicious, and the second is a bit vague....it could be a slogan for a bank or practically any business.

What about using implied social proof? If they were a regional builder in Southern California, for example, something like "SoCal's Most Trusted Builders" gets around the issue of asking the customers to trust them directly, but perhaps the customers can trust the (implied) opinion of others.

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Andrew Gould

12 years ago

There was a recent thread on a similar topic you might find interesting:

http://www.warriorforum.com/copywrit...ey-honest.html

And if you haven't already got it, this book is definitely worth picking up:

Amazon.com: POP!: Create the Perfect Pitch,...

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Andrew Gould

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Steve The Copywriter

12 years ago

Hi Michael,

"We Build On Your Trust"

I wouldn't use it.

To me - it sounds like the builder is depending on the customers trust - to be able to build.

Steve

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lewiswharf

12 years ago

Build with confidence.

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mrdomains 12 years ago

Originally Posted by lewiswharf

Build with confidence.

I agree with lewiswharf - chuck the trust bit out and turn it around. I would focus it on the builders though:

We Build With Confidence

Leave it to the reader / buyer to angle it in their mind... how did they get confident? because they are experienced? or because I trust them? or both?..
all good... and free
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sabinavarga

12 years ago

Knowing what the company does, I read "We build on your foundation".
Not knowing what the company does, I read "You put your trust in us, and we'll deliver the work (or not)". I tend to agree with Enfusia on this.

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Sandor Verebi 12 years ago

Hi Michael,

Crossed my mind, what happens if the slogan maker thought about of his own construction company in mind. Each firm is able to expand only if it acquires the trust of their customers. This building company can evolving up on the trust it gained - so, it can develop on that base.

But it is possible that I go wrong track.

Anyway, relax.

Cheers,

Sandor
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