Jim Sheridan's Lake of Cash
To help explain direct marketing to people, copywriter Jim Sheridan poses this scenario: You are stuck out in the wild, and need to catch a fish to survive. Of the following items, how would you place them in order of importance?:
1. A fishing pole.
2. A way to cook the fish.
3. Lake: a mass of water with fish in.
4. Bait.
Did you get it right? Get the answer in his blog post that tells the whole story:
A Lake of Cash...? - League of Power
1. A fishing pole.
2. A way to cook the fish.
3. Lake: a mass of water with fish in.
4. Bait.
Did you get it right? Get the answer in his blog post that tells the whole story:
A Lake of Cash...? - League of Power
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Steve Hill -
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