Need an Eyegrabbing Headline

I can give you a list of headlines with categories for each, if needed.

But I do not provide work per gratis. Contact me through my site if interested.

Hi Dan,

We can change "better" insurance for "less" money.

But it's going to mean more or less the same.

What you can do is offer something if you don't.

"We'll Get You Better Insurance For Less Money - Or We'll Give You $20.00"

You get the idea.


Steve

Dan... can you do something like....

"Give Me One Hour and I'll Help You Save $1,000 or more on Your Insurance"

or...

If You Have One Hour, I Guarantee I Can Save You Money On Insurance"

or...

We Don't Just Save People Money on Insurance, We Offer Peace of Mind"

Dan, maybe in some of your marketing, you can use headlines like...

"The Case Against Having Life Insurance"

"The Great Life Insurance Hoax"

those last 2 headlines I learned from Gary Bencivenga,
but what you do is find out what your market is doing,
then make the case to do the opposite in some way.

for example, with life insurance... maybe you use the
"case again life insurance" headline to get people to
stop and read, but then you pay it off by saying how
you recommend people get life insurance, but not term
life insurance or some other product you don't recommend.

i'm just throwing that out as an example, because i don't
know what types of insurance you deal with... but Gary said
that he never had a loser when using headlines like those.

Are you serious? You will pay $100 ?

Ok jus kickin it around,

"Insurance Today for Tomorrow"

"At Williams Agency We Offer More for Less''

" If You Know What Will Happen Tomorrow You Don't Need Us"


Dana

Dan,

1. The "Letters from the Vault" makes the letter sounds 'old.' Archived. NOT news. I'm sure you get the picture. You're advertising in a newspaper, yes?

I would abandon the vault and graphics that go with it.

2. The slant of the testimonial is EXTREMELY difficult to follow.

3. The testimonial MUST have the bolded title/headline "Not only did they save us almost $1000 a year, but the coverage is more comprehensive."

I'd also highlight the sentence in the text.

4. Here's a headline/call to action:

Just call Williams Agency at 814-368-6980 and discover how you can pay FAR LESS MONEY for COMPREHENSIVE insurance--just like Jack and Doris Stoddard...

5. In this ad, I think the ambiguity of the type of insurance you offer will suppress response. To offset, I'd have a bulleted list of the types of insurance you offer. Make the bullets easily readable.

- Rick Duris

To be honest, I really don't like the layout or theme. It was hard to follow and it didn't appeal to me.

And I actually got confused at the headline point.

If you offer free quotes, I'd go with that. Something like:

"Not satisfied with your current insurance company? Call now for a free quote!"

Hey, Dan.

I don't think the vault image or the 90 degree "Letters From the Vault" label are working for you. If we were to heat map it, I think you would see that a suprisingly large percentage of people don't even read the 90 degree text.

Whatever you choose as a headline, and whether or not you lose the vault, you will see better results if you set the headline in the normal horizontal manner.

As for a replacement headline, the ideal thing would be to craft a relevant and interesting headline based on the content of each week's letter.

But I think what you are asking for here (correct me if I'm wrong) is something that can stay the same every week with new letter text popped in.

In that case I would suggest The Letter of the Week

That headline accomplishes two things.

1. Creates curiosity among first time readers. "Who's letter of the week?"
2. It tells readers it's not the same letter they saw in that space last week

If you want to go a little bolder you can use The Insurance Love Letter of the Week. That ups the curiosity factor a few notches. It also lets you play matchmaker. "Let Williams Agency MATCH YOU with BETTER INSURANCE for LESS MONEY."

The only snag is getting new "fresh" testimonials every week.

Shouldn't be a big problem (you may have a batch of them anyway) - but essentially they'll all saying the same thing.

"I saved money, got better insurance and a wonderful service"

Which is not bad.

But might get a bit boring x 52 weeks a year.

The readers start saying "yea yea heard it all...so many times..."

So, an alternative would be to write an interesting, fascinating even a humorous article on insurance each week with a great headline - you can mention the "better" and "save" at the end of the piece and even put in a smaller testimonial.

All this might help keep the readers attention.

Your Ad wouldn't look like an Ad.

And providing your "Message of The Week" is entertaining, interesting and "newsy" people look forward to reading them.


Steve

...there you go.

See how effective it is?


Steve

These posts are great! :-)


Here is a jab...



Tagline or Slogan: Real People… Real Savings!

60 Minutes can save you up to $3 a DAY on your Insurance… Call now, because tomorrow may never come.

Lunch or Insurance? Why not have BOTH… Save over a $1000 a year in Insurance without compromising your Coverage or your Stomach… at Williams Agency, we are Real People offering Real Savings so you can enjoy life’s easier choices!


Thanks... this was fun :-)

Okay... had to share one more:

Williams Agency – Insurance so easy and affordable, you can even save on your excuses.


Then post the excuse of the week that is comical...


So, the Headline could be...


Ever Heard of THIS One?


Hmmm... Latte every morning or Life Insurance worth $500,000 to my family.



REALLY?

Well, at Williams Agency, you can have your Latte and Sense of Security too...

Insurance so easily affordable, you can even save on your excuses.

OR

Latte or $500,000? Which would bring you a better sense of security...
Call now... because tomorrow may NEVER come!

Okay... thanks for letting my chime in :-)

Donna

...I couldn't help but notice I said "hushed whisper" (thread 23).

Is there any other kind?

Anyway - Dan might be thinking "Yea, cartoon, good idea, but expensive"

Not necessarily.

Because the newspaper has a graphics department (bet there's someone there who would love to do cartoons) and the Ad salesperson wants to keep his Ads running - so they should be happy to help at a reasonable cost.


Steve

Hey guys, just came back to this. Wow! After reading the first few replies I actually hired Mr Subtle to do a completely new ad. I love that Letter of the Week idea though. Now I see the problem with the offer of the $$...when so many contributed great ideas. My thanks to all for the great input. Pusateri, if you'll PM me your paypal I'll get squared this away. maybe you can buy Steve a starbucks