What's the languange of marketing ? It's Copywriting

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Many of us particularly for noobs who are still struggling to make money online, ask themselves "Why is copywriting so important so I have to learn it, study it, and practice it ?" This question could have been asked for thousand of times.

Let's take a look first at the basic internet marketing model:
Source of traffic -> squeeze page -> sales letter for e-book -> email sequences -> purchase product -> email selling additional product -> customer buys additional product -> and so on

I think there is nothing new with the diagram above. Now, my question is: "is there a stage from the models above that doesn't involve copywriting ?" Obviously, the answer is "NO, Of Course Not !!"

Copywriting is the art of persuading visitors by written words, much like a television commercial sells by persuading with visual and audio.

Every message written in your copywriting at every stage above will determine:
1. The position you want to establish in front of your visitors.
2. How your prospects and visitors see you compare to your competitors.
3. How much trust you earn with every person visiting your site.
4. The number of prospects who will eventually buy something and become your customers.
5. And many more I can't list them one by one.

Thus, it is very important to be able to do copywriting. Basically, copywriting is much like other sciences. It is not rocket science. So, for those questioning the importance of copywriting, open your eyes, open your mind. Learn it from google, ebook, and other referencem and finally don't forget to practice it into the real experience.
#copywriting #languange #marketing

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